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  • July 15, 2026 Summer Gould
    How Today’s Best Marketers Are Rethinking Direct Mail
    The best direct mail marketers aren't necessarily spending more money. They're thinking...
    Direct Mail Featured News Homepage News 
  • July 15, 2026 Sara Lavenduski
    ASI Show Comes to Chicago Next Week
    Attendees can participate in education sessions, explore supplier exhibits and hear from...
    Featured News Homepage News 
  • July 15, 2026 Branding Together
    Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact
    Rick Roth of Mirror Image and The Ink Kitchen reflects on his...
    Featured News Homepage News 
  • July 14, 2026 Tara Lerman
    Kirk Ross Joins ASB To Lead Partnership Growth
    Ross comes to the Counselor Top 40 distributor as a consultant, bringing...
    Distributor News Featured News Homepage News 
  • July 14, 2026 Hannah Rosenberger
    Industry Sales Grow 2.5% in Q2 as Business Pressures Persist
    Distributor growth accelerated from the first quarter, but inflation, delayed purchasing decisions...
    Featured News Homepage News 
Finding Promo Prospects Everywhere

Finding Promo Prospects Everywhere

July 15, 2026
How Today’s Best Marketers Are Rethinking Direct Mail

How Today’s Best Marketers Are Rethinking...

July 15, 2026
ASI Show Comes to Chicago Next Week

ASI Show Comes to Chicago Next...

July 15, 2026
Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact

Branding Together: A Decorated-Apparel Industry Legend...

July 15, 2026

The Journey Toward More Sustainable Apparel

No industry is perfect, but here are the cutting-edge ways the promo industry is lessening its environmental impact.

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When Durability Has To Be Guaranteed: UL 969 Labels

May 13, 2026May 13, 2026 Will Prettyman

If you’re selling labels to equipment manufacturers, appliance makers or anyone producing UL-listed products, you’ll hear that question eventually. The answer is simpler than you think.

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Homepage NewsLabels

Promotions East Show Moves to NYC; Daymond John To Give Keynote

The regional trade show put on by the Specialty Advertising Association of Greater New York will be held at the Metropolitan Pavilion in New York City from June 15 to 16.

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5 Minute Mail: Takeaways From NPF 2026

Toni McQuilken and Paul Bobnak give their takeaways from the National Postal Forum.

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Starline Announces Partnership With Pirani

The lifestyle drinkware brand is now available to promo through Starline’s website.

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Beyond Brand Name: 6 Ways Suppliers Are Elevating Drinkware Campaigns

Retail brands like YETI and Owala might still be king in the retail space – but there are plenty of ways to make a campaign pop if clients don’t have the budget for a big brand.

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How Apparel & Wide-Format Come Together in a One-Partner Print Shop

Print buyers want a single touchpoint for apparel and graphic needs. Understand the case for convergence and how print businesses are combining apparel and wide-format offerings to become true one-stop partners for their clients.

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PCNA Partners With Caddy Splash

The Counselor Top 40 supplier now offers the popular golf club cleaner, as well as new styles from several of its existing brand partners.

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Branding Together: How Creative Merch Sales Strategies Shape the Future of Print & Promo

Mark Pomerantz of SalesWisdom talks about creating demand, building stronger client relationships and why the future of the industry may look more like fusion than competition.

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Federal Court Rules Against Trump’s 10% Global Tariff, Though Most Importers Will Still Face Levies Through July

The ruling applies only to the plaintiffs in the case, but sets a legal precedent for other challenges to the global tariff rate Trump imposed in February after the Supreme Court struck down reciprocal tariffs.

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