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  • October 23, 2026 Promo Insiders
    Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
    Counselor editors share takeaways from the Q3 sales report, including uneven sales...
    Featured News Homepage News 
  • October 23, 2026 C.J. Mittica
    Q&A: How To Prove the ROI of Promo Products
    Two executives at leading industry companies share their strategies for successfully measuring...
    Featured News Homepage News 
  • October 23, 2026 Lisa Cross
    The Next Inkjet Investment May Be Beyond the Press
    As providers move more work to inkjet, the performance of the press...
    Featured News Homepage News 
  • October 22, 2026 Theresa Hegel
    Cotton Heritage Brings Shanann Heaton on as Chief Operating Officer
    Heaton has more than 25 years of executive leadership experience.
    Featured News Homepage News 
  • October 22, 2026 Toni McQuilken
    Xerox CEO Weighs in on Industry’s Future & His Company’s Place in It
    Louie Pastor, CEO of Xerox, discusses where the company has come from,...
    Featured News Homepage News 
Protect Your Promo Business From Fraud

Protect Your Promo Business From Fraud

October 23, 2026
Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next

Promo Insiders: Breaking Down Promo’s Q3...

October 23, 2026
Q&A: How To Prove the ROI of Promo Products

Q&A: How To Prove the ROI...

October 23, 2026
The Next Inkjet Investment May Be Beyond the Press

The Next Inkjet Investment May Be...

October 23, 2026

Obituary: Rob Watson, Vantage Apparel

Watson was the CEO of the Counselor Top 40 supplier and a member of Counselor’s Power 50 list.

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Her Imprint: From Sports Medicine to Screen Print — How Jessica Tillery Found Her Life’s Work in Custom Merch

Jessica Tillery’s path to founding All Quality Graphics wasn’t linear — it was a wildly unexpected detour that turned into a calling.

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Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles

Driven by a lifelong commitment to help others, this humanitarian uses her company as a force for good in her community.

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What You Need To Know About Printing on Glassware

Equipment, pretreatment, ink adhesion and common mistakes to consider when direct-to-object printing on glass.

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Help Your Direct Mail Customer Feel Smart

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

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Koozie Group Expands Partnership With LoudCup

The Counselor Top 40 supplier is now producing LoudCup’s signature tumbler in its Spring Hill, FL, facility.

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Allegra Lisle Acquires PrintSmart Printing

The deal expands the company’s local access to marketing, print and mail solutions, custom signage and graphics services.

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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking

The best customers to sell to are the ones you’re already working with. Start selling promo by pitching name badges as an easy add-on to programs you’re already fulfilling orders for.

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Sustainability in Wide-Format: From Buzzword to Business Advantage

Sustainability is no longer a marketing add-on or a niche concern. It’s quickly becoming a core business strategy and a major competitive differentiator for print providers.

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11 Sales Training Tips for Modern Print Shops

The best-performing decorators understand that sales isn’t a department. It’s a culture.

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