On the 30th anniversary of its founding, [Impact Promotional Publishing] will discontinue publication of the Impact Advertising Catalog and all other promotional industry sales and marketing products. Taking a philosophical and long view perspective, Mr. Klein concluded, “It has been 37 years, since I first became associated with the promotional industry and my significant regret, looking back on that time, was my inability to facilitate and accomplish an important goal: the ownership of the industry’s name/address profiles and product descriptions by the non-profit, national trade association, PPAI.” Having waged a long and endless personal campaign, in courts and in competition, with the Advertising Specialty Institute, ASI, I believe that the industry would be better served with our common assets in neutral hands, so that small, innovative entrepreneurs could bring sales and marketing products to suppliers and distributors.