As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Karie Ballway, executive vice president of Cooley Group Inc., Pittsford, New York. Here, she discusses ways to build employee loyalty, shares how she defines success, and hints at an exciting…
Read MoreThe world of drinkware is as dynamic as we are, and each summer brings with it a fresh wave of trends that redefine how we enjoy our favorite beverages. Let’s take a look at the top three drinkware trends that are set to make a splash this summer. We’re talking ergonomic designs, feel-good colors, and…
Read MoreTechnology has changed the way we talk to each other. In the near future, married couples will tell their kids how they met: On a dating app where they each swiped in the same direction. The rest is history. Aside from the technological aspect of it, though, dating hasn’t changed for most of history. You…
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Stran & Company, Quincy, MA, last week provided a business update and reported financial results for the three months ended March 31, 2023. “We are proud to report a 28.7% increase in revenue to $15.8 million for the first quarter of 2023,” said Andy Shape, president and CEO of Stran. “Most notably, we achieved organic…
Read MoreAfter fans saw a misprinted T-shirt in the first trailer for FX’s “The Bear,” shirts advertising “The Berf” are already popping up on sites like Redbubble.
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3M announced this week that it has fired group president and chief business and country officer Michael Vale due to “inappropriate personal conduct and violation of company policy.” Vale assumed this position last month having worked at 3M for more than 30 years according to AP. The report states that Vale was terminated last Friday,…
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The Print & Graphics Scholarship Foundation, Pittsburgh, PA, is pleased announced that Nick Gawreluk has assumed the role of treasurer on the executive committee effective immediately. Gawreluk replaces Dr. Niels Winther, chairman and owner of ThinkPatented, who graciously held this position over the past four years. Gawreluk will collaborate directly with the staff and serve…
Read MoreIf the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That’s exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.
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A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It’s called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z’s…
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Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.
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