We travel a lot as an industry, I’ve come to learn. And being that I just finished my first-ever promotional products trade-show cycle, I feel a little trepidation at the thought of starting all over come January. I just booked my flights for ASI Orlando and I’m tired already.
I realize making face-to-face connections is invaluable, particularly with you party animals, and maybe that alone is worth the price of admission (flights, booths/accoutrement, shipping, client dinners, etc.). But in terms of ROI, at what point do they stop being valuable and start becoming “same old, same old”? How many times a year do
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The Selco Companies, based in Tulsa, Okla., announced the introduction of its True North Compass Collection. The collection contains a variety of wooden, boxed desk compasses that have proven popular for a variety of promotional programs. Mentioned programs include corporate training, mergers and acquisitions, travel incentives, and new product launches. The compasses come with imprinting and engraving options.
About the Selco Companies:
As a manufacturer and supplier of custom imprinted and die-struck medallion watches, clocks, compasses and high-tech products, Selco products are available internationally through promotional products distributors. The company was established in 1935.
For more information on The Selco Companies, visit www.selcocompanies.com
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Seattle-based SanMar Corporation, a leading supplier of imprintable apparel and accessories, introduced its 2008 Holiday Gift Guide to help distributors prepare for fourth-quarter holiday selling. The 28-page catalog offers more than 50 gift ideas and is organized to make shopping easier. “Arranged by activities and interests, this year’s guide makes it easy for distributors to help their clients find the right gift for every person on the list, including those traditionally hard-to-buy-for folks,” said Lee Strom, senior marketing manager. The guide is divided into five different personality categories: executive, eco-conscious, urbanite, golfer and outdoorsman. A final sixth section is devoted to bags and
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Wayland, Massachusetts-based iPROMOTEu announced 12 new promotional products distributors affiliated with the company in August. Each of these new iPROMOTEu affiliates is an experienced industry sales professional working either as an existing independent distributor or for another distributor company. Currently, there are more than 530 industry sales professionals in iPROMOTEu’s selling network. The following individuals are among the industry distributors and salespeople that affiliated with iPROMOTEu in August: Eric Fraser of Pennworthy Associates LLC in Arab, Ala.; Jonathan Knapp of Apparel Resource Group Inc. in Prairie Village, Kan.; Thomas Kunkel of 2K Marketing LLC in Bel Air, Md.; Mike Lindsay of Middle-Earth Promotions in
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Prime Line announced Conn. Congressman Christopher Shays (CT-4) visited the company’s headquarters in Bridgeport recently for an in-depth tour of its facilities. “It was an honor having Congressman Christopher Shays pay us a visit recently,” said Jeff Lederer, executive vice president. “He took a tour of our facilities and was able to see behind the scenes what is involved in the whole imprinting process and gained insight about the promotional products industry as a whole,” he added. Along with Jeff Lederer, Shays met with company chairman Bob Lederer and vice president of operations Jerry Russo. About Prime Line: Prime Line has focused on service,
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Atlanta-based Boxercraft announced a partnering with the Greater Midwest Cheer and Dance Expo in support of the Susan G Komen Foundation for Breast Cancer. The collaboration is responsible for the Midwest “Pink” Cheer & Dance Fest, which will occur October 12, in the Fairfield Arena in Fairfield, Ohio. This event has been a tradition for 12 years and draws more than 1,500 participants and 4,500 spectators. The Greater Midwest Cheer Expo will donate a portion of the registration to the foundation and individual teams are also asked to hold fund raisers to help support the cause. Boxercraft’s participation includes contributing pink breast cancer awareness
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Many Mini Toys, based in Freeport, N.Y., announced the promotion of Lauren McIntosh to customer service supervisor. Lauren joined the company in January 2006 as a customer service representative and quickly proved she was capable of far more. Her contributions have been a key component to the success of the company. “Lauren has established excellent relationships with our customers and always provides a high level of service. We are confident she will continue to thrive upon being promoted to this very important and demanding position,” said Margaret Dengler, marketing coordinator. For more information on Many Mini Toys, visit www.wowline.com
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Ft. Scott, Kansas-based Ward/Kraft Inc. announced proprietary improvements to the company’s coating and mag stripe capabilities. The improvements will enable distributors to offer more mag stripe options and eco-friendly, holographic, green coating on CR-80 and larger plastic composite materials. Distributors can now offer green plastic card hologram coatings and a mag stripe on a wide range of 20 and 30 mm plastic products including postcard mailers in 4×5.5″, 3.5×7.5″ and similar sizes. The company believes the improved offering puts it at the forefront of plastic product solutions within the distributor channel. The new mag stripe capabilities enable distributors to sell postcard mailers with any
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With the launch of the company’s 2009 custom catalog program in each of its three divisions, Trevose, Pennsylvania-based BroderBros. Co. introduced a new support system that allows distributors to sell more efficiently to end-users. The Broder division catalog will feature more than 400 pages of content and 30 brands, including five new brand offerings. The Alpha division catalog will contain more than 350 pages of items and 20 brands, with four new brand offerings. Both catalogs, as well as the NES division catalog, offer four covers for distributors to choose from. BroderBros. is also offering free 2009 brand catalogs—smaller, focused catalogs that feature suggested retail
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Morrisville, North Carolina and Norfolk, Virginia-based promotional products agency Brand Fuel Promotions marked its 10th year in business. The company, initially called Clockwork Advertising, started as a four-person shop when childhood friends Robert Fiveash, now company president, and Danny Rosin, vice president, partnered up in 1998. Rapid growth prompted the addition of a second office in Norfolk, Va. and also a fulfillment center in Durham, N.C. in 2004. Brand Fuel is now a 32-employee, $7 million operation. Brand Fuel attributes 10 years of continued growth to its agency-style approach and strong client relationships. Said Rosin, “We would still be taking messages on pink ‘While
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