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  • August 20, 2026 Gabby Houck
    Sustainability in Wide-Format: From Buzzword to Business Advantage
    Sustainability is no longer a marketing add-on or a niche concern. It’s...
    Featured News Homepage News 
  • August 20, 2026 Kevin Baumgart
    11 Sales Training Tips for Modern Print Shops
    The best-performing decorators understand that sales isn't a department. It's a culture.
    Featured News Homepage News 
  • August 20, 2026 Promo Insiders
    Promo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report
    Counselor’s editors discuss surprising shifts in promo’s top markets and the many...
    Featured News Homepage News 
  • August 20, 2026 Brendan Menapace
    How PRINTING United Expo Can Open New Doors for Distributors
    Customers are demanding more customization, faster turns and fresh decoration. Attending the...
    Featured News Homepage News 
  • August 19, 2026 Tara Lerman
    Gildan Activewear Files Lawsuit Against 2 Haitian Contractors for Repeat Disruptions
    The Counselor Top 40 supplier alleges that worsening conditions in the Caribbean...
    Featured News Homepage News 
Sustainability in Wide-Format: From Buzzword to Business Advantage

Sustainability in Wide-Format: From Buzzword to...

August 20, 2026
11 Sales Training Tips for Modern Print Shops

11 Sales Training Tips for Modern...

August 20, 2026
Promo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report

Promo Insiders: Revealing Trends From the...

August 20, 2026
How PRINTING United Expo Can Open New Doors for Distributors

How PRINTING United Expo Can Open...

August 20, 2026

Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events

The massive installation in Philadelphia’s Lemon Hill Park showcases how print can be used for branding, crowd control, information and fun at one of the world’s premier fan events.

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Vantage Apparel Joins New Jersey Coast Cleanup Efforts

The Counselor Top 40 supplier helped to collect nearly 170,000 pieces of litter and debris on beaches last month.

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ASI’s 2026 Ad Impressions Study: Bags

Exclusive research from ASI explores the powerful impact and influence of promotional products.

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4 FIFA World Cup Packaging Campaigns That Embrace Creativity & Connection

Packaging will take on a World Cup flair for the sporting event of the summer, with FIFA sponsor organizations taking the lead.

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S&S Activewear Bets Big on Tech To Help Customers Scale

The supplier is using machine learning, automation and “ZeroTouch” technology to help improve inventory accuracy and streamline fulfillment.

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Branding Together: Opportunities (and Limitations) of AI in Print & Promo

Aly Banholzer and Marshall Atkinson of ShirtLab share why artificial intelligence is a competitive advantage for the decorated apparel and branded merch industries.

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4 Best Practices To Avoid Nightmare Scenarios With Contract Decorators

Distributors and contract decorators must develop strong partnerships and hone their communications skills to succeed.

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Unlocking Opportunities With Sublimation on Hard Goods

Decorators using their dye-sublimation equipment only for branded apparel could be missing out on a significant opportunity to upsell.

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Image Source Hires Tom Havens as VP of Sales

Havens, who has over 45 years of industry experience, will lead the sales division with an emphasis on creativity, design and strategic thinking.

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ASI Promotes Matt Barnes to Chief Commercial Officer

With more than a decade of leadership at ASI, Barnes will now lead the company’s sales, marketing and member success efforts.

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