West Chester, Pennsylvania-based Spectrum/Picnic Plus announced the addition of a new independent sales representative agency. Daniel Pauley will represent Spectrum/Picnic Plus in the southern region. Spectrum distributes their exclusive Mega Mat and Picnic Plus products through its network of promotional products distributors throughout the United States and Canada. “With the addition of Dan and his associates, we will continue to increase our market with ad specialty distributors.” said Daniel Berkowitz, Spectrum’s president. “With our tremendous growth over the past eight years, our new sales reps will open many new doors in the Texas, Oklahoma, Arkansas and Louisiana area.” “I am excited to join forces
Read MoreCrystal D Donates Awards to The Cardiac Children’s Cup
St. Paul, Minnesota-based Crystal D, a leading supplier of crystal awards, plaques, trophies and corporate gifts, recently donated 24 awards for the ninth annual Cardiac Children’s Cup hosted by FirstSite Staffing, Inc. The Cardiac Children’s Cup is a golf tournament fundraiser that donates 100 percent of the proceeds to the cardiac-care unit at Children’s Hospitals and Clinics. The Cardiac Children’s Cup was created by Mark and Sheryl Howard, the owners of FirstSite Staffing, in recognition of the doctors, nurses and staff who saved the life of their son—now a survivor of a congenital heart defect. “It is important for Crystal D to support
Read MoreFor Earth Day Leed’s Plants More Than 2,000 Trees
In honor of Earth Day, Pittsburgh-based Leed’s, a Polyconcept North America company, announced it has donated one tree for each full-time employee. This effort builds upon the company’s EcoSmart platform launched in November 2007, where a tree is planted through American Forests—a nonprofit tree planting organization based in Washington—for every EcoSmart imprint order placed. Leed’s donations have been earmarked for planting projects in North America. Between the trees planted on behalf of Leed’s employees and those generated from EcoSmart orders, there have been a total of 2,407 trees planted since November 2007. “Not only do we feel good about manufacturing recycled products,
Read MoreMediaTree Names Watson New President
Parsippany, New Jersey-based MediaTree, a leading industry supplier of digital download and gift card solutions, named Rob Watson as its new president. Watson, formerly MediaTree’s director of marketing, assumes the position as president with more than 12 years of marketing, advertising, operations and executive-level management experience. “It is with excitement and enthusiasm that I announce the promotion of Rob Watson as president of MediaTree,” said Bill Grassmyer, company CEO. Grassmyer continued, “In the past year-and-a-half, Rob’s management of successfully marketing and branding MediaTree within the promotional products industry has proven to be invaluable.” At 30 years of age, Watson’s recent promotion makes him one
Read MoreDel Rey Hires New Director of Marketing
With more than 15 years of professional advertising experience in computer graphics and packaging design, Dudley Swain brings a fresh new perspective and outlook to Los Angeles-based Del Rey Gourmet. His background also includes television, magazine publishing, desk top publishing, offset printing, pad printing, silk screening and merchandising. As marketing director, his mission will be to provide innovative sales tools that will shock the imagination of our customers and increase their sales as a result. “We are very excited to have Dudley Swain at the helm of our marketing and branding development department,” said Mark J. Hobbs, CEO. “He is a highly intelligent and very
Read MoreDress Me Up for the Ballgame
It was bound to happen sooner or later. The work-life collision. I actually wrote this entire blog in my head at a baseball game. But let’s start from the beginning …
This past Friday, I went to see the Phillies play (they lost to the Mets, which was kind of a bummer, but it was the most perfect baseball-game weather ever, so I got over it pretty quickly).
Anyway. Before the game, I decided to peruse the store to get myself a new Phillies T-shirt. I’m really not picky, I just wanted something fitted and not ugly. As I made my way
The Folly of E-mail
If you’ve never taken anything I’ve blogged about to heart these three months or so, please don’t let this entry fall on deaf ears.
There is a small project I’ve been working on in the evenings, and, like most things these days, much of the correspondence with those involved has been through e-mail. Almost a month ago, I’d e-mailed the project’s financier with some specific questions related to the work. After the first week passed without receiving a response from him, I grew uneasy, but did not take action. An obvious next-step would have been to make a follow-up call, right?
It’s
Media Manners
I’ve shouted out to The Tercet Group before in this blog, but in light of recent revelations, I’ve decided to shill compliments one last time. As of May 31, 2008, the Chicago-based full-service marketing and communications agency will be closing its doors.
I’ve had the pleasure of working with these ladies for the past year, as they’ve represented industry supplier S&S Activewear. We say it all the time around here at PM—if every company in the industry dealt with the media the way this group did, we’d have a much easier time getting things done.
This industry has been blessed with
ASI Vegas-Lag
ASI Vegas-lag is kind of like jet lag, only worse. Not only are you tired and unsure of what time it really is, you start to see promotional items every time you close your eyes (maybe some of you live this way already). Admittedly, I’m a couple of days out from the show, but I still feel like I’m recovering. The 10:40 red-eye flight back to Philly didn’t help (the whole time cursing the people who just took Tylenol PM and slept the entire flight—you know who you are).
I was wondering what others thought of the show. I think the shows are
The Book Company Goes Green on the Web
Delray Beach, Florida-based The Book Company recently launched a green-specific Web site (books4greenliving.com) to help showcase the company’s vast array of earth friendly book titles, said Doug Greenhut, president. “Books related to green issues are smart promotional products because they clearly tie-in to a company’s green message,” said Greenhut. “A book on recycling may fit a waste management company’s message, a book about saving energy can be used to promote a power company’s agenda and a book titled, ‘Greening Your Office’ may perfectly support a promotion for an office supply company,” he added. “Beyond the standard promotional product made of recycled materials, green
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