One Source VMS Opens West Coast HQ in SF

New York-based One Source Visual Marketing Solutions, CEO, Andrew Eisberg announced the opening of the company’s San Francisco office in March. As part of the company’s recent re-branding and growth initiative, the One Source VMS San Francisco-based office will cater to the company’s west coast clientèle. This initial expansion is part of a broader strategy to enhance One Source VMS’s ability to service its clients on a national level. One Source VMS west coast clientèle includes Google, Sephora, Stila Cosmetics, Too Faced, Bare Escentuals, and more. The company has expanded and grown by establishing individual visual marketing departments under the One Source VMS umbrella.

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Can Accessories Make Bank?

Staff Writer

I was checking out the Women’s Wear Daily Web site http://www.wwd.com/monday today and something caught my eye. According to writer Caroline Tell’s assessmentx of the most recent rash of Fashion Weeks around the globe, “the runways from New York to Paris were as much about the handbags and other accessories as they were about the clothes.” Now, I’m not a WWD subscriber, so I can’t read the rest of the article (oh technology, must you mock me so?), but it did get me thinking.
A lot of the promotional wearables news I’ve reported on in the past year has pointed to our industry taking

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The Pleasure Is Mine …

Staff Writer

I actually auditioned for “Oprah’s Big Give” reality show. For those of you who watched the first of eight installments of the show that aired on ABC last Sunday, obviously I did not make the cut … but it was quite an experience!

Last April—that’s when auditions were held in NYC—my sister and I jumped on a Greyhound bus (around 1:00 a.m.) and arrived in The Big Apple at approximately 3:00 a.m. You know how you see those outrageous lines of people on TV winding around buildings, bundled in every sweatshirt and fleece blanket they own? Yup, that was us on that early

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The Politics of Promotions

Staff Writer

Well, it seems that “The New York Times” has finally caught up to me. In today’s paper they extolled the high demand for political campaign gear and the amount of revenue it can bring in for any given candidate. Even if a certain senator from for New York’s campaign won’t release the exact numbers, the article does mention Mr. Obama’s campaign sold $1.5 million in political gear on its Web site in the month of January alone. It’s an issue I first brought to light in the groundbreaking Promo Marketing magazine piece, “Hillarakaromnabee!,” and I for one am happy to see the

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Things That Are Cool

Staff Writer

I’m not an expert on this whole Internet thing, but it seems to me that the archetypical blogging equation is:
funny anecdote + industry tie-in = increased pageviews

But nothing exciting or interesting happened to me this week. I was bored. What to do about this week’s post? Well, one thing I do know a little bit about is magazines. And, when magazines need content, they make lists.
So, here goes nothing.

Five Things That Are Cool:
1) S&S Activewear always sends me images, on discs, ahead of my editorial schedule. Big ups to Terri Scales from The Tercet Group.
2)

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