Hawaii, Las Vegas and Orlando vacations, a Mini Cooper, a Pontiac Solstice, a Saturn Sky and a cash prize of $10,000 are just a few of the prizes Broder Bros., Trevose, Pa., customers are taking home by participating in the company’s Super Sweeps program. Through the program, customers earn points with each purchase and the points are then used to enter the sweepstakes. There is also a daily, online instant win component that offers additional chances to receive prizes. “Our customers keep us going, and we wanted to reward them with something above and beyond the usual incentives,” said Girisha Chandraraj, vice president
Read MoreChocolate Inn Debuts New Products, Packaging in 2007-2008 Catalog
This week, Chocolate Inn, Freeport, N.Y., will release its 2007-2008 catalog featuring a new look, a selection of new products and new packaging options. “We’ve revamped the whole catalog,” noted David Miller, president. “It has a different look—a lot more upscale and more elegant. I think when people see it, they will think of a Godiva catalog.” In addition to the catalog’s fresh face, one of the most exciting things that has happened at the company, according to Miller, is the redesign of its packaging. “We have revamped most of the packaging on our line and we feel that the new look of the
Read MoreVIDEO: Popular polos from Bodek and Rhodes
VIDEO: Popular polos from Bodek and Rhodes
Read MoreJayline International introduces the LuggageSpotter
Jayline International introduces the LuggageSpotter
Read MoreWorld Wide Line showcases color-changing mugs
World Wide Line showcases color-changing mugs
Read MoreVantage Apparel’s Vansport line combines style and performance
Vantage Apparel’s Vansport line combines style and performance
Read MoreJules Scheck Associates, Multiline Marketing Group Merge Northeast Forces
Ray Rodriguez, managing partner of Multiline Marketing Group (MMG) and Jules Scheck, president of Jules Scheck Associates (JSA), Wayne, N.J., and managing partner of Multiline Marketing Group Northeast Division, recently announced the merger of the two companies and the supplier lines they represent in the Northeast. The merger became effective Aug. 1. Under the new organizational banner, JSA and MMG will continue representing industry suppliers in the northeast, including Spector & CO, Gordon Sinclair, Mid-Nite Snax, Pioneer Balloon, Compass Industries, Pedre and Headwear USA. Primary contact for distributors and suppliers will remain at JSA’s Wayne headquarters. When asked for a key benefit of the merger, Scheck
Read MoreVantage Apparel to Offer Laser Imprinting
Vantage Apparel, Avenel, N.J., has installed a Tajima SEIT Laser System, which specializes in appliqué letters and engraving on fleece and tees. The central beam is more than 20 meters long and can laser or engrave up to 24 garments in one pass. “It’s an absolute game changer,” said Ira Neaman, president. “By integrating both the embroidery and laser process, you eliminate the need for die cut letters and the resultant labor costs to set them down on the garment.” While currently in the testing phase, Neaman expects the roll-out of the new service to give customers a significant edge over their
Read MoreLeed’s Holiday Gift Guide Features New Brands
The 2007 “Brand the Holiday” catalog from Leed’s, Pittsburgh, includes the addition of Dockers, Alicia Klein and Day-Timer branded products. The catalog features 128 pages dedicated to new products in six categories: lifestyle gifts, business and travel, drinkware, executive and desktop, stationery and technology. The three new brands join Cutter & Buck, High Sierra, Laguiole, Wenger, Slazenger, Stanley and Garrity branded products, in addition to a wide selection of exclusive items. “This year’s holiday gift is a labor of love,” said Erin Lewis, manager of marketing promotion. “We know that our customers share suppliers’ catalogs with their customers, so we’ve taken the time to
Read MoreBodek and Rhodes, JERZEES Launch iPhone Giveaway
Bodek and Rhodes, Philadelphia, has teamed with JERZEES to help promote JERZEES fleece through the autumn selling season. In a sales incentive on its Web site, Bodek and Rhodes is offering a free Apple iPhone every weekday through the months of August and September to the account that places the largest daily online order for JERZEES fleece. “August and September is the time our customers start focusing on fall programs,” noted Mary Ellen Pahlka-Hudicka, director of marketing. “So to get the word out about all our JERZEES fleece, we wanted to promote it with a really hot item, and what’s hotter than the iPhone?”
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