Contrary to a previous news release, Alan Goldfarb’s SHOWTIME company, Greenland, N.H., will assist the Gold Coast Promotional Products Association (GCPPA) with an event scheduled to take place on Oct. 10, in Ft. Laurderdale, Fla. The news release erroneously stated that SHOWTIME will manage the event. Goldfarb will bring to Ft. Laurderdale dozens of suppliers who are participating in SHOWTIME’s final 2007 week of traveling shows. However, management of the event is the sole responsibility of GCPPA. Goldfarb expressed his regret for the error, but reiterated his enthusiasm for his company’s willingness to work with leaders of regional associations to stage better events for
Read MoreTransfer Express Offers Three-Day Shipping On Custom Artwork Transfers
Mentor, Ohio’s Transfer Express, Mentor, Ohio, now offers three-day shipping on transfers of original artwork with its new Easy Prints Plus service. Digital artwork can be sent online or printed, and sketches can be mailed or faxed. Orders placed before 3 p.m. (EST), are elegible for the new service. Other custom transfers are also available from Transfer Express: same-day shipping is available on numbers and letters; one-day shipping on one-color Easy Prints; and two-day shipping on multi-color Easy Prints. For more information, call (800) 622-2280 or visit www.transferexpress.com.
Read MoreTips of the Trade: Do You have a Resource Page?
By Ilise Benun, marketing mentor If you want to drive traffic to your Web site, PLUS get better rankings on Google, then other sites have to link to yours. And one way to do that is make your site a genuine resource for visitors. What better way to start than adding a simple Resources Page, where your prospects and visitors will find useful links that relate to what they need and which complement your services. Several of the Marketing Mentor clients have done just that and they are, I think, especially good models. There’s no “right” way to do this; each site takes a
Read MoreHalls & Company Introduces Lenticular Identification Products
Halls & Company, Brooklyn Park, Minn., has added lenticular identification products to the company’s extensive line of full-color, personalized badges, signs, tags, vinyl and magnets. “We are proud to pioneer the production of identification products in this exciting, new medium,” noted Eric Johnson, vice president of sales and development. “Advertisers will be thrilled with the attention ID Line Lenticular products capture as they watch their messages flip, zoom, rotate, stand out in 3-D or display motion.” The products, dubbed ID Line Lenticular Products, are produced in-house. To accommodate smaller companies, they are available in low-run quantities, with minimums beginning as low as 100.
Read MoreBlock Graphics Introduces Stock 6×9” Envelopes
In response to the recent changes in postal regulations, Block Graphics, a subsidiary of Ennis, Midlothian, Texas, has added two 6×9” diagonal seam envelopes to its current list of stock products. The new envelopes are available in 6×9” regular and window formats. The 6×9” window position is 11⁄4×4”, 5⁄8” from the left, and 21⁄4” from the bottom. The window has been strategically placed so the barcode remains in the OCR read area. Both envelope styles are made of 28# white wove paper, and are available with an inside tint. According to Block Graphics personnel, the 6×9” envelope will likely increase in use and popularity
Read MoreTeraco Offers Valuable Insider Pricing (VIP)
With Midland, Texas-based Teraco’s new Valuable Insider Pricing (VIP) program, resellers can now offer premium four-color process on credit-card quality plastic products at competitive prices, even on short runs. Steve Pruitt, vice president of marketing, said: “Our resellers work hard to bring value to their clients and we wanted to offer them a chance on the red carpet, so to speak, which led us to develop the VIP or Valuable Insider Pricing program.” With the program, resellers also enjoy rapid turn times and sales support for products, such as gift and loyalty programs, promotional hotel keys, membership cards, ID cards, calendar cards and more.
Read MoreNatural Trends Awarded Patent for Sani-Pen Dispenser
Natural Trends, Provo, Utah, recently secured a utility patent for its Sani-Pen dispenser, marking a total of five patents on the device. While additional patents are pending, the recent patents provide protection for the product in the United States, Canada, Europe and Japan. The Sani-Pen dispenser clips in the pocket, while a Twist-Lock Top eliminates the need for a cap. The test-tube-like container holds a half ounce of liquid and delivers 200+ sprays. The popularity of the device in the promotional market has also opened the door for a successful launch into a variety of retail markets with a wide selection of liquids.
Read MoreChef’n Partners with DesignLab
Chef’n Corporation, Seattle, a familiar name in the housewares industry, recently announced its partnership with new promotional products supplier, DesignLab, Florence, Ala. Effective immediately, DesignLab will present and promote 10 Chef’n products. “This is a new distribution channel and provides a great opportunity for both parties,” noted Kevin Clishman, national sales manager at Chef’n. “DesignLab understands our brand positioning, and will serve as an excellent strategic partner. DesignLab’s Chef’n product lineup will include the PepperBall, SaltBall, DualGrinder, PalmPeeler, PalmBrush and Switchit Long and Short, as well as three other items. With design at the forefront, Chef’n’s products have garnered national and international
Read MoreBagged Goods
IT’S TIME TO rethink everything that’s previously been said about promotional bags and luggage. No more are the items, particularly bags, confined to the category of “trade show giveaway” or subjected to “who-would-want-that” scrutiny. A new day of higher-end luxury bags and luggage has dawned. The incentive bags and luggage category is ever expanding to include a variety of tasteful items worthy of gift-giving and receiving. Clients should know that long before the plane sets off to the Caribbean carrying 50 of its top salespeople to a well-deserved four-day, three-night stay at an exotic resort, they would do well to throw in a
Read MoreIN A LEAGUE OF THEIR OWN
WHAT MAKES A true fan? It seems to be more than simple enthusiasm. A dedicated fan will drive hundreds of miles and pay hundreds of dollars to see the source of his or her admiration. In a way, a dedicated fan is much like an adolescent in love. The fan is dedicated to the point of irrationality. No wrong can be perpetrated that will sway the fan’s feelings. No loss is great enough to make the fan lose hope; no foul is ever fairly called in the fan’s mind. It’s best not to inadvertently insult a fan. Luckily, most are easy to spot. Most fans
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