Dallas to Host Proforma’s Annual Convention/Family Reunion

Cleveland-based Proforma will hold its 19th Annual Convention and Family Reunion in Dallas from July 29 to Aug. 1, at the Adams Mark Hotel. The four-day event will bring together representatives from the company’s 600 franchise offices throughout North America, as well as its extensive vendor network, motivational and industry speakers, and Proforma’s Worldwide Support Center staff. The convention will offer educational seminars and sessions, networking opportunities and presentations. Attendees can choose from more than 40 educational and informational seminars that offer advanced training, tools and business strategies. James Mapes will deliver the keynote address titled, “Quantum Thinking: Going Beyond Your Limits”. Guest speaker

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SHOWTIME Clarifies Role with GCPPA

Contrary to a previous news release, Alan Goldfarb’s SHOWTIME company, Greenland, N.H., will assist the Gold Coast Promotional Products Association (GCPPA) with an event scheduled to take place on Oct. 10, in Ft. Laurderdale, Fla. The news release erroneously stated that SHOWTIME will manage the event. Goldfarb will bring to Ft. Laurderdale dozens of suppliers who are participating in SHOWTIME’s final 2007 week of traveling shows. However, management of the event is the sole responsibility of GCPPA. Goldfarb expressed his regret for the error, but reiterated his enthusiasm for his company’s willingness to work with leaders of regional associations to stage better events for

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Transfer Express Offers Three-Day Shipping On Custom Artwork Transfers

Mentor, Ohio’s Transfer Express, Mentor, Ohio, now offers three-day shipping on transfers of original artwork with its new Easy Prints Plus service. Digital artwork can be sent online or printed, and sketches can be mailed or faxed. Orders placed before 3 p.m. (EST), are elegible for the new service. Other custom transfers are also available from Transfer Express: same-day shipping is available on numbers and letters; one-day shipping on one-color Easy Prints; and two-day shipping on multi-color Easy Prints. For more information, call (800) 622-2280 or visit www.transferexpress.com.

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Tips of the Trade: Do You have a Resource Page?

By Ilise Benun, marketing mentor If you want to drive traffic to your Web site, PLUS get better rankings on Google, then other sites have to link to yours. And one way to do that is make your site a genuine resource for visitors. What better way to start than adding a simple Resources Page, where your prospects and visitors will find useful links that relate to what they need and which complement your services. Several of the Marketing Mentor clients have done just that and they are, I think, especially good models. There’s no “right” way to do this; each site takes a

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Halls & Company Introduces Lenticular Identification Products

Halls & Company, Brooklyn Park, Minn., has added lenticular identification products to the company’s extensive line of full-color, personalized badges, signs, tags, vinyl and magnets. “We are proud to pioneer the production of identification products in this exciting, new medium,” noted Eric Johnson, vice president of sales and development. “Advertisers will be thrilled with the attention ID Line Lenticular products capture as they watch their messages flip, zoom, rotate, stand out in 3-D or display motion.” The products, dubbed ID Line Lenticular Products, are produced in-house. To accommodate smaller companies, they are available in low-run quantities, with minimums beginning as low as 100.

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