Retraction: In “Recognize the Potential of Badges, Buttons and Lanyards” in the April 2006 issue, a quote by Karen Slabotsky of Martini Promotions—“By far, our most popular item is our silkscreened lanyard. A higher-end, top-selling item is our four-color process, Digi-dye lanyard, which features superior printing technology”—was mistakenly attributed to Kimberly Damp of Universal Strap, which does not silkscreen any of its lanyards. Also, Universal Strap’s woven buttons are not available in only eight colors, but can be woven with up to eight colors.
Read MoreMAKE AN IMPACT with DIRECT MAIL CAMPAIGNS
PEOPLE LOVE to get mail. But, they hate junk mail, and unsolicited faxes and e-mail— facts that keep direct marketers teetering between subtlety and straighforwardness. Direct marketers can avoid audience alienation, experts say, by focusing on the basics: targeting the right audience with the right message, and using strong copy and creative elements. The most important element is the mailing list, according to Matthew Staudt, president of Interactive Marketing Group, Allendale, N.J. “If there is any question about the validity of the list, all the other elements of what might be an otherwise successful campaign are suspect,” said Staudt. “List data becomes outdated on
Read More05/06 News_KingLouie
King Louie Ceases Operations After nearly 70 years of servicing the imprinted apparel industry, King Louie, Grandview, Mo., will cease operations on or about June 30, 2006. According to company management, King Louie International, which primarily produces domestic-made apparel, can no longer compete successfully in the marketplace with the influx of overseas manufacturers. For more information, call (816) 765-5212 or e-mail [email protected].
Read More05/06 Top Distributors Listing
1. Integrated Merchandising Systems (IMS) $186,000 $186,000 335 8 Rick Remick, CEO Morton Grove, IL 2. American Identity $180,000 $180,000 800 3 Roger Henry, President/CEO Overland Park, KS 3. Proforma $156,000 $276,000 100 650 Greg and Vera Muzzillo, Co-CEOs Independence, OH 4. Bensussen Deutsch & Associates (BD&A) $145,000 $145,000 320 18 Jay Deutsch, CEO; Eric Bensussen, President Woodinville, WA 5. Geiger $135,000 $135,000 410 19 Gene G. Geiger, CEO Lewiston, ME 6. Adventures in Advertising Corporation (AIA) $128,000 $128,000 60 325+ David Woods, CEO Neenah, WI 7. HALO/Lee Wayne $105,000* $105,000* 160 8 Marc Simon, CEO Sterling, IL 8. Jack Nadel International $84,000 $84,000 300 18 Martin Nadel, President Los Angeles, CA 9. 4imprint $82,966 $82,966 293 1 Kevin Lyons-Tarr, President Oshkosh, WI 10. Midwest Trophy Manufacturing (MTM) $81,000 $81,000 800 9 David Smith, Owner Oklahoma City, OK 11. Kaeser & Blair $75,000 $75,000 128 1 Kurt Kaeser, President/CEO Batavia, OH 12. American Solutions for Business $67,368 $239,776 809 410 Larry Zavadil, President/CEO Glenwood, MN 13. Summit Marketing $67,000 $98,500 400 6 Daniel J. Renz, CEO St. Louis, MO 14. Brown & Bigelow $65,000 $65,000 410 12 William D. Smith, President St. Paul, MN 14. Evigna $65,000 $65,000 167 15 Shan Mehta, President Madison Heights, MI 14.
Read More04/06 Trade Shows_Idea
Flying High Promotional messages will soar to new heights with a foam airplane from Idea Group. End-users simply need to add a nickel for weight and they can send the airplane flying. Lightweight, colorful and entertaining, the foam product measures 3×5″ when flat and includes a one-color imprint on one side. With a veritable rainbow of foam and ink colors available, clients can easily design an airplane to match their corporate images. Markets: Trade Shows, Education, Sports Teams, Retailers Uses: Open Doors, Trade Show Promotion Circle 280 on Info Card or visit www.pmdm.com/infocard
Read More04/06 Trade Shows_ALaCarte
Crowd Pleaser Offer a real crowd pleaser at the next trade show: Triangle Promo Packs from A La Carte. The triangular-shaped bags of candy come in clear or white cellophane, and gold or silver foil. To enhance a corporate logo or message, imprinting is available on a 21⁄2×21⁄2″ area. They can be filled with 1 oz. of nearly any type of candy or snack for a treat that end-users of all tastes will enjoy. To achieve their unique look, the bags are heat-sealed with one end perpendicular to the other. Markets: Trade Shows, Bar & Restaurant, Hotels & Resorts, Retailers Uses: Enhance Client Image,
Read More04/06 C&O Prods_Ballanda
Eat Out The phrase “eating out” takes on a whole new meaning for end-users with the 9-piece stainless-steel camp/barbecue set from Ballanda. The set includes a meat fork, a cutting board, a cooking knife, a utility knife and a ladle, as well as a can opener, a turning spatula, a vegetable peeler and a storage carrying case. The case measures 12×14″ and provides a 1×3″ imprint area. Markets: Travel, Bar & Restaurant, Retailers Uses: Recognize Employee, Generate Sales Leads Circle 224 on Info Card or visit www.pmdm.com/ infocard
Read More04/06 Trade Shows_Bag
Elite Status The Elite Tote from Bag Makers takes promotions to the upper echelon of success. The bag features a 2″-wide, adjustable shoulder strap for comfort, two business card holders in each gusset, a document pocket for quick access, and utility pockets on each side gusset for a cell phone or water bottle. A great combination of form and function, it offers a large area to project messages, and its sturdy 100 percent non-woven, soft-textured, polypropylene construction ensures durability for repeated use. The bag is available in red, royal blue and black. Markets: Trade Shows, Government, Education, Health-Care Uses: Generate Sales Leads, Trade Show
Read More04/06 Trade Shows_Flow
Light the Way Trade show exhibitors can light the way to their booths with a light-up fan from Flow-Eze. The fan features five ultra-bright LEDs that light up in an array of patterns and can be programmed to display a message, such as a company or product name. Available in black, blue, green, red and silver, the fan is a fun and innovative way to spread ideas. It boasts a 1×1″ imprint area and includes batteries. Markets: Trade Shows, Entertainment, Education Uses: Trade Show Promotion, Generate Sales Leads Circle 284 on Info Card or visit www.pmdm.com/infocard
Read More04/06 Trade Shows_Zoogee
Draw Their Attention Lapel pins from Zoogee World offer a colorful, lasting way to draw trade show attendees’ attention to new products and services. Available in both stock and custom shapes and sizes, the pins feature custom, full-color, domed facing and butterfly clutches. The products are ideal for product launches, membership gifts and marking employee milestones. Production time is five days, and the pins come in executive-style packaging. Markets: Trade Shows, Bar & Restaurant, Retailers, Fundraising Uses: Reinforce Products & Services, Employee Recognition Circle 282 on Info Card or visit www.pmdm.com/infocard
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