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  • October 26, 2026 Theresa Hegel
    Next Level Apparel Receives Fair Labor Accreditation
    The distinction comes after a multiyear review of the Counselor Top 40...
    Featured News Homepage News 
  • October 26, 2026 Toni McQuilken
    Innvoke: Always Embracing Opportunity
    Innvoke proves that innovation doesn’t have to be one flashy piece of...
    Featured News Homepage News 
  • October 26, 2026 Sara Lavenduski
    Botanical PaperWorks Promotes Kim Ewchuk to VP of Sales & Marketing
    Ewchuk joined the Winnipeg, MB-based supplier of seed paper and other sustainable...
    Featured News Homepage News 
  • October 26, 2026 PPM Staff
    This Week’s New Suppliers: Products That Won’t Scare You
    Discover creative products from new ASI suppliers.
    Featured News Homepage News 
  • October 23, 2026 Promo Insiders
    Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
    Counselor editors share takeaways from the Q3 sales report, including uneven sales...
    Featured News Homepage News 
Next Level Apparel Receives Fair Labor Accreditation

Next Level Apparel Receives Fair Labor...

October 26, 2026
Innvoke: Always Embracing Opportunity

Innvoke: Always Embracing Opportunity

October 26, 2026
Botanical PaperWorks Promotes Kim Ewchuk to VP of Sales & Marketing

Botanical PaperWorks Promotes Kim Ewchuk to...

October 26, 2026
This Week’s New Suppliers: Products That Won’t Scare You

This Week’s New Suppliers: Products That...

October 26, 2026

Harnessing the Lasting Branding Power of Writing Instruments

Pens and writing instruments have long-lasting brand appeal thanks to borrowing, sharing, and everyday usage. Learn about the latest trends.

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How To Build Strong Relationships With Nonprofits

Understanding mission, demographics and budget are key for distributors working in this market.

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Sales Growth Returns for Distributors in Q2

After quarterly sales declined for the first time in nearly three years last quarter, ASI Research shows that promo firms engineered a 1.3% increase in the second quarter of 2024.

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The Largest Private Label Lip Balm Manufacturer In the Country

At Leashables, we specialize in custom-made promotional products to help get your customers brand in the hands of their prospective and current clients. Our line of promotional hand sanitizers provides them with a relevant and convenient promo to help them spread the word, not the germs. Lip Balm is a versatile promotional product that can be…

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End-Buyer Research: West

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

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The Cannabis Market Is Growing: How Print and Promo Distributors Can Grow Alongside It

Expanding legalization and changing perception have made the cannabis market one of the most opportunity-filled for distributors of both print and promotional products. But, there’s still a lot they should learn before they jump in.

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Sustainability Brewing: Brand Upcycles Beer Industry’s Waste Into New Products

Emily Neville launched Beer to Bags a few years after starting a clothing upcycling business in college.

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Direct Mail: QR Code or Not?

July 22, 2024 Summer Gould

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding QR Codes, what are you trying to do? Why…

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Direct Mail, Printer News, PrintingDesign, direct mail printing, Direct-mail, Product Design, QR Code

Can You Start Another Company In QuickBooks Without Buying Another? Yes and No

July 19, 2024August 9, 2024 Harriet Gatter

Ask the Accountant… Question: I am starting another company and am using QuickBooks Premier. Can I start another company in my QB without buying another program even though I am in the Premier subscription program? Answer: Yes and no. YES : QuickBooks Desktop users (Pro, Premier, and Enterprise) can create any number of additional companies…

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Management

Unfolding Trends: How to Use Folders and Brochures in Print and Promo Campaigns

A look into different substrates, designs, and customer verticals for distributors incorporating folders and brochures into their sales.

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