Midnite Snax, Bethpage, NY, announced that it has entered into a partnership agreement with Tony’s Chocolonely, an international gourmet chocolate brand, to exclusively market their branded corporate gifts. Tony’s Chocolonely is widely known as a global leader in the pursuit of socially responsible chocolate sourcing. While Tony’s Chocolonely is synonymous with mouthwatering chocolate, they have…
Read MoreArby’s x ‘Good Burger’ Promo Doesn’t Take Advantage of Perfect Co-Branding Opportunity
With ‘Good Burger 2’ coming out later this month, it makes sense that a fast food chain is doing a co-branded promo. Arby’s is reminding everyone they, in fact, have good burgers, but the collaborative branding and merchandising effort falls a little flat and feels a little bland.
Read MoreRob Watson Returns to Vantage Apparel as New CEO
Vantage Apparel, Avenel, NJ, announced the return of Rob Watson as the company’s new CEO. With more than 20 years of industry experience and a successful tenure as Vantage’s chief experience officer, Watson’s return signals a new chapter in the company’s growth and innovation. Watson’s deep knowledge and understanding of the promotional apparel industry make…
Read MoreToyota Goes Maximalist for TRD x HUF Line, Including Truck-Shaped Floor Mats and All-Over Imprints
Streetwear collaborations usually just include items like apparel and headwear. Maybe there’s a backpack thrown in, but the selection is typically a bit limited. Toyota, on the other hand, is going the extra mile with its ’70s-inspired HUF line, including truck-shaped floor mats, racing gloves, and much more, bringing the retro Toyota Racing brand to…
Read MoreChanging Field Widths in QuickBooks Premier
Ask the Accountant… Question: Can I save changes to field widths that I have made to screens in QuickBooks Premier? Answer: Yes! Make the changes to the field widths on your screen. Leave the screen open, and go to: Edit > Preferences > Desktop View > Click “Save Current Desktop.” That should save your field…
Read MoreWhat Makes the ‘Most Popular Tote Bag of 2023’ So Popular? An Investigation
According to Google search data, a Marc Jacobs tote bag was the top-trending tote bag of 2023. At first glance, it looks like similar tote bags. But, the bag is called “The Tote Bag,” making a bold claim that this is the bag that anybody who’s anybody is carrying.
Read MoreAnaheim Ducks and The Offspring Want Fans to ‘Come Out and Play’ For Dual-Anniversary Night
Hockey is possibly the most punk rock sport there is. Yes, football has plenty of hits, but it just doesn’t have that nonstop action that hockey does. It’s pretty much a mosh pit with incentives. Plus, arenas tend to host rock bands more often than football stadiums (unless you’re, like, Bruce Springsteen). The Anaheim Ducks…
Read MoreLessons from PRINTING United Expo: Cross-Selling Is King!
For those who attended Printing United Expo in Atlanta, GA, you likely came away with your head spinning. The show covered over 1 million square feet of floor space and showcased 811 exhibitors (including Wise) in categories ranging from commercial and industrial printing to large-format, labels and packaging, and promotional products. Attendees were treated to…
Read MoreOrderMyGear Acquires DistributorCentral
OrderMyGear (OMG) announced today the acquisition of DistributorCentral, a leading technology provider for suppliers and distributors in the promotional products industry. The strategic move further positions OMG as a critical player in the branded merchandise ecosystem. Clients now have a single technology partner to sell, manage, and order branded merchandise across sales channels. The deal…
Read MoreHALO Announces Retirement of Dawn Olds
HALO, Sterling, IL, announced the retirement of Dawn Olds, a member of the HALO family or more than 35 years. Olds’ tenure at HALO has been marked by unwavering dedication, innovative leadership, and a profound impact on both the company and the industry. Olds has played a pivotal role…
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