There are times when companies need to have difficult conversations with clients — whether it is about extending deadlines, increasing costs, or modifying the overall vision of the end product. How you approach these conversations can play an important role in making immediate and lasting impressions.
Read MoreRickie Fowler Drinks Water (And Why That Matters to Promotional Products Distributors)
Golf fans noticed that Rickie Fowler was carrying around a reusable water bottle covered in stickers along the course at Los Angeles Country Club during the U.S. Open. Being that Fowler has always been a trend-setter, this hydration choice could have an impact on everyone who sells golf-related promos.
Read MoreApple Wants to Be the Only Company Using an Apple In Its Branding
Fruit Union Suisse, a Swiss fruit farmer’s organization dating back more than 100 years, reported that Apple is trying to keep them from using the apple in their logo.
Read MoreTekweld’s Ray Rodriguez Steps Down as VP of Sales and Marketing
Ray Rodriguez, a 35-year-plus veteran of the promotional and premium industry announced he is stepping down from his position of vice president of sales and marketing for Tekweld, Hauppage, NY. Rodriguez will be pursuing new personal and business projects he is passionate about.
Read MoreTrust In Your Destination
Success is a journey. The key to massive success is to have a massive goal. A massive destination. Truth is that no matter what the journey, we can rarely see the final destination. When you are driving a car, you may have a destination that’s a few hundred miles away. Even though you can only…
Read MoreA Guide to Maximizing Social Media Reach in Promo
Social media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.
Read MoreTaco Bell Manages to Make Crocs Cool With Branded Slides
Somehow, against all odds, Crocs became one of the most popular footwear choices in America. Another extremely popular brand, Taco Bell, is working with Crocs on a co-branded pair of slides that are, honestly, pretty cool. Unlike the Crocs clogs, these are more classic slide sandals, with a purple-to-black color fade, the fast food chain’s…
Read MoreA Look at the Kansas City Chiefs Super Bowl Ring from Jostens
In partnership with Jostens, the Kansas City Chiefs players, coaches, staff, and ownership received their Super Bowl LVII Championship Rings in a private ceremony this evening. “Jostens is proud to once again be trusted by the Kansas City Chiefs to celebrate another historic milestone for their franchise, it is an honor to continue to grow…
Read MoreGoogle Is Using AI to Help People ‘Try On’ Clothes While Shopping Online
The Google Shopping platform is rolling out a new AI program that allows shoppers to see articles of clothing on varieties of real-life models in different poses so they can see how they fit not only bodies that look more similar to their own, but while they do things other than strike a camera-ready pose.
Read MoreWhat Promotional Products Distributors Wish Their Apparel Decorators Knew
When discussing what promotional products distributors (PPDs) wish their apparel decorators knew to complete excellent and timely work of high-quality projects, it’s probably good practice to start with the reverse. So, the question becomes, what do industry contract decorators wish distributors knew before submitting orders they “hoped” would deliver wow moments for clients.
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