A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer vertical.
Read MoreBaggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns
Counselor State of the Industry 2026: Revealing Economic Indicators
Key characteristics stand out with distributors of varying sizes.
Read More25 US States Sue the Trump Administration Over New Global Tariffs
The suit, led by New York’s governor and attorney general, claims the administration enacted the most recent levies as a pretext to replace old tariffs.
Read MoreWhat Makes a Printing Company Impossible to Replace?
The strongest print providers understand that customer retention is built through relationships, expertise, and operational value.
Read MoreHigh Margins & Repeat Business With Business Form Sales
It may not make up a majority of a print vendor’s sales anymore, but the business forms category can still offer huge margins and bankable business.
Read MoreCounselor State of the Industry 2026: Top Markets for Promotional Products Sales
In a complicated economic year, some verticals thrived while others took a step back.
Read MoreExecutive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos
Valerie Hayman Sklar, president of Corporate Specialties (asi/169026), discusses how her company has managed rising costs to deliver memorable experiences through custom products and branded activations.
Read MoreNadel Acquires All Branded Group, Expanding Presence in Australia
The Counselor Top 40 distributor says the acquisition will help give its clients greater global reach and more powerful promotional products solutions.
Read MoreCounselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer
For this innovator, losing a favorite T-shirt was the prelude to building a stylish and sustainable high-end apparel brand.
Read MorePromo Insiders Deep Dive: Inside Trade Talks Between the US, Canada & Mexico
After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.
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