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  • July 3, 2025 Summer Gould
    How To Find the Right Prospects With Direct Mail
    In today's data-rich marketing environment, audience targeting has become more precise and...
    Direct Mail Featured News Homepage News 
  • July 3, 2025 Lisa Cross
    Is Production Inkjet Finally Within Reach?
    High equipment costs, large footprints, and the belief that inkjet was only...
    Featured News Homepage News Printing 
  • July 3, 2025 Promo Insiders
    Promo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves
    Olivia Borgula, a student at the University of Maryland and current intern...
    Featured News Homepage News 
  • July 3, 2025 Hannah Rosenberger
    Universal Unilink Acquires Print-Focused Organization IBSA
    The International Business Systems Alliance’s existing purchase contracts will add opportunities for...
    Featured News Homepage News Printing 
  • July 2, 2025 Nicole Rollender
    Perfect Print Technologies for POD Projects
    Heat-applied graphics — including DTF, screen-printed transfers, patches, and specialty HTV —...
    Apparel Featured News Homepage News 
How To Find the Right Prospects With Direct Mail

How To Find the Right Prospects...

July 3, 2025
Is Production Inkjet Finally Within Reach?

Is Production Inkjet Finally Within Reach?

July 3, 2025
Promo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves

Promo Insiders: Totes, Tumblers, Tiny Turtles...

July 3, 2025
Universal Unilink Acquires Print-Focused Organization IBSA

Universal Unilink Acquires Print-Focused Organization IBSA

July 3, 2025

Exploring 7 Popular Decoration Techniques for Promo Products

Here’s a look at some of the most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).

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ASI Fort Worth 2025: Hone Your Social Selling Skills

Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.

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What Does Gen Z Really Want in a Workplace?

When it comes to hiring and retaining up-and-coming talent, you need to meet them halfway.

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Lederer-Led Firm Relaunches MyPromoPartner as Premium Square USA With Expanded Products, New Director

An investment firm headed by promo industry veteran Jeff Lederer acquired supplier MyPromoPartner when it also bought Counselor Top 40 distributor Myron and is now giving the supplier new life under Michael Reisbaum.

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Has the Tariff War Brought Highcon to Bankruptcy?

A combination of external and business factors has weakened digital finishing innovator Highcon Systems.

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Convergence Corner: Understanding Quad’s Big Bet on Promo

Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.

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Surf Brand Sues Lady Gaga for $100M+ Over ‘Mayhem’ Logo

Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.

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ASI Fort Worth 2025: Promo Pros Talk Strategies To Prepare for Tariff Impacts

ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.

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ASI Fort Worth 2025: Differentiating Your Apparel Offerings To Elevate Your Brand

Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.

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Branded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation

The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.

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