With so much talk of “automating this” and “using AI to do that,” a collection of branded merch experts explain how they’re effectively leveraging these tools.
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The Pros & Cons of Synthetic Media
There are pros and cons to synthetic materials and applications where they make sense.
Read MoreThe Top 3 Challenges in Embroidery
In a special video series, Apparelist and the Melco team are taking on the top embroidery challenges.
Read MoreEditor’s Picks: Tasty Food & Beverage Gifts
Show off client branding – and appeal to recipients’ taste buds – with a fun food kit.
Read MoreGemline Partners With Yankee Candle, Adds Mini Igloo Playmate Cooler to Catalog
The additions are meant to strengthen the Counselor Top 40 supplier’s Made-in-USA product lineup amid increased demand.
Read MoreWriting in Style
Color, decoration, feel and branding are integral to creating a successful writing instrument campaign.
Read MoreHoliday Direct Mail: Tips To Get a Head Start
How far along is your holiday mail planning? You don’t have to panic, but as the saying goes, if the best time to start was yesterday, the second-best time is today.
Read MoreExpand Your Profit on Every Apparel Order
By reviewing pricing, workflow systems and current sales strategies, apparel decorators can identify areas where they can grow their profit without an added headache.
Read MorePromo Insiders: Inside BDA’s Acquisition of Harper + Scott
Jay Deutsch, CEO of Counselor Top 40 distributor BDA, and Harper + Scott co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why the acquisition meant “1+1=3” for both companies, as well as their big aspirations for future growth.
Read MoreShane Brett Appointed as CEO of Stormtech
Brett takes over the role from company founder Blake Annable, who is now chairman.
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