Mindfulness and sales don’t always feel like they go hand-in-hand, but we had the chance to sit down with Cindy Goldsberry, a former Boundless executive, author and strategic sales visionary, to learn how harnessing authentic mindfulness in your sales process can be impactful…
Read MoreCap America Announces Key Leadership Updates, Multiple Promotions
Cap America Inc., Fredericktown, Missouri, is continuing to grow. The company currently touts an impressive 430 employees, which is the highest ever for it. “Not only have we introduced new customers, but we have earned the continued business of our many distributor and team dealer partners,” said Mark Gammon, Cap America CEO…
Read MoreTouchstone Merchandise Group Announces Relocation and Expansion of Headquarters, Warehouse
Touchstone Merchandise Group has announced a growth-driven, strategic relocation of its office headquarters and warehouse in Q3 of 2022. The move follows Touchstone’s highest-ever revenue year in 2021 ($92 million in sales and 30% growth). In September, Touchstone will open its BrandEQ Design Studio in downtown Old Mason…
Read MoreLiquid Death Sells Out of Branded ‘Powerbriefs’ Fitness Underwear, VHS Tape
Earlier this year, Mike Cessario, founder and CEO of Liquid Death, said merch was a “very serious part” of the company’s business. Now, the canned water brand is showing us exactly what that means—in the most unserious way possible: pink branded underwear and an ’80s-style workout video featuring comedian Bert Kreischer…
Read More7-Eleven Teams Up With Snack, Beverage Brands for Co-Branded Apparel and Footwear
7-Eleven is mostly known for serving Slurpees, Taquitos and coffee. This summer, though, it’s serving looks. The venerable convenience store chain is teaming up with some fan-favorite snack and beverage brands for co-branded merchandise that customers can win using 7-Eleven’s loyalty program/app…
Read MoreDownload This Holiday Gift Guide Now & Share With Your Clients! 5 Minutes to Better ROI From Your Holiday Gift Program
Businesses make significant investments in their holiday gift programs. Too often, though, gift purchases are left to the last minute and end up with someone scrambling for gifts. The result: ROI is much less than it could have been. However, with a little proper planning you can be assured of getting the best ROI from your program…
Read MoreCommodity-Based Marketing and Content Creation: Why It’s Time to Move On
It’s time for the promo industry to level up. Since the beginning of 2020, utilizing multiple forms of media creation, social selling, digital marketing and strategic collaboration has never been more relevant. This industry has so much to offer and so many creative minds. Unfortunately, the sector remains commodity-centric and content-averse…
Read MoreJim Beam Is Giving Lucky Adult Rec League Sports Teams Personalized, Branded Uniforms
Adult rec league sports are best known for two things: raggedy old mismatched uniforms and drinking with your buds. Jim Beam knows this, which is why the bourbon brand launched its “Rec Refresh” contest that will deck out three lucky teams in personalized, Jim Beam branded uniforms and more. Here’s how it works…
Read MoreFully Promoted Launches Upgraded Training Program
Fully Promoted recently launched an enhanced training program, adding an additional layer of support and education for franchise owners and their teams. The new program is in addition to the existing training school and mentorship program and focuses on implementing a variety of innovative revenue streams that support new industry trends…
Read MoreThe Ultimate Guide to Social Media for Promo Businesses (Volume 2)
We asked six industry experts with proven track records of social media success to share their best tips for six major social platforms. We assembled these into a cheat sheet for each channel. It’s all the info you need, all in one place, so you can take the panic out of posting and be your best self online. Welcome to the Ultimate Guide to Social Media…
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