Proforma founder Greg Muzzillo recently spoke at the NextGen Speaker Series and donated his $5,000 speaker honorarium to Junior Achievement of Southwest Florida. The NextGen Speaker Series is a gathering of America’s most distinguished business leaders. Keynote speakers included world-renowned entrepreneurs and CEOs who shared…
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These days, it feels like every brand is going the nostalgia route for advertising, marketing and branded merchandise. And why not? It works. But what’s the only thing more nostalgic than current brands drawing on older designs and properties for new promotions? How about merch for brands that have been out of business for decades?…
Read MoreIt’s summertime, and with pandemic shutdowns, strict mask mandates and canceled events becoming distant memories, many people are jumping at the opportunity to once again attend concerts, festivals, live entertainment venues and other events. Combined with warming temperatures, the spirit of positivity is finding its way into promotional products trends, and if you aren’t hitting…
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It seems that 4imprint is back. The distributor said in a trading update last week that it is on track to reach $1 billion in revenue for 2022. MarketWatch also reported that the company’s order counts for the first four months of the year were 11% higher than in 2019, while average order value was up 27%…
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Facilisgroup, St. Louis, banded together with Cap America, alphabroder and Next Level Apparel to raise over $30,000 for Ukraine. All funds raised go to World Central Kitchen, which works to feed Ukrainians in need, and the National Bank of Ukraine, which is organizing assistance for a variety of relief efforts for citizens…
Read MoreThe continuation of a program Adidas launched in January, the move firmly establishes the brand as an innovator in the area of interplay between physical and digital merchandise. This second round of apparel not only serves as a counterpart to the NFT, but is an incentive for NFT collectors to move onto the second phase of a larger program…
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Logomark’s first sponsored service dog has graduated from his Shelter to Soldier training program and has been matched with a veteran. “Scout,” a black and brown male German Shepherd, was rescued last year and named through an online naming competition held by Logomark in February 2021. Shelter to Soldier is a CA 501c3 nonprofit organization that adopts dogs from local shelters and…
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Atlantis Headwear and Caps Direct celebrated Earth Day in April by announcing their new licensing partnership, which will bring custom sustainable headwear to North America. Atlantis Headwear will offer 11 styles in a variety of colors as the starting point for customization that represents a wide cross section of its sustainable headwear collection…
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HALO Branded Solutions, Sterling, Illinois, announced the acquisition of BrandVia, San Jose, California. BrandVia will maintain its San Jose staff and presence, expanding HALO’s positive momentum in the global technology market. “BrandVia plays a key role in building the brands of an elite list of major technology clients, including Salesforce, Adobe, LinkedIn and…
Read MoreSeventy-five percent of people never scroll past the first page of search engines. This also applies to buyers of promotional products, many of whom use Google and other search engines to find a vendor. This means that if you want to be in the game, you must appear on page 1 for the right search terms. If you don’t, you are literally invisible to your ideal clients…
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