Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding QR Codes, what are you trying to do? Why…
Read MoreCan You Start Another Company In QuickBooks Without Buying Another? Yes and No
Ask the Accountant… Question: I am starting another company and am using QuickBooks Premier. Can I start another company in my QB without buying another program even though I am in the Premier subscription program? Answer: Yes and no. YES : QuickBooks Desktop users (Pro, Premier, and Enterprise) can create any number of additional companies…
Read MoreUnfolding Trends: How to Use Folders and Brochures in Print and Promo Campaigns
A look into different substrates, designs, and customer verticals for distributors incorporating folders and brochures into their sales.
Read MoreProposed Americas Act Lays Out Plan to Nearshore Apparel Manufacturing
This bipartisan plan is part of an effort by legislators to bring domestic manufacturers’ production out of China and create a new partnership between the countries of the Americas.
Read MoreCompostable Polyester & Paper Yarn Among Innovations at Fiber Trade Show
Sustainability was a prominent story at theFunctional Fabric Fair, a two-day sourcing show in New York City.
Read MoreDenham Out At PPAI; Dawn Olds Named Interim President/CEO
PPAI has named promo veteran Dawn Olds as its interim president and chief executive officer following the departure of Dale Denham.
Read MoreLife is Good Retail Brand Launches Apparel Decorating Business
Keep it Simple, as Life Is Good’s decorating venture is called, is courting clients keen for custom-printed apparel.
Read MoreExecutive Perspectives: Ruckus & Co. Inc. President Karl Ziegler on His Continuing Education
As part of Print & Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Karl Ziegler, president of Ruckus & Co. Inc., Greenwood, South Carolina. Here, he shares how personal growth fuels his leadership style, offers a glimpse into serving high-profile events,…
Read MoreHow Distributors and Suppliers Can Use Contract Decorators for Difficult Jobs
Promo firms that decorate in-house often outsource decoration jobs that might be expensive or require equipment that they don’t have in-house.
Read MoreHirsch Now Offers Apparel Through Brand Partnership
The family-owned, Houston-based supplier is selling polos and more in the promo space from sustainability-focused active lifestyle brand TASC.
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