Michelob Ultra’s three-part Super Bowl ad brings celebrity endorsements, social media contests, a full branded merchandise collection and the call for fans to pay close attention to minute details, creating a multi-platform branding experience. The bowling alley-themed merchandise includes a T-shirt imprinted with a phone number that fans can actually call for a surprise…
Read MoreZing Manufacturing Introduces Two New S’well Food Storage Items, First S’well Pet Item
Zing Manufacturing, the exclusive supplier of S’well products in the promo industry, recently announced the introduction of three new S’well products into the promotional market. This new product release includes two food storage items and the first item from S’well Pet, adding to an already lengthy list of new products introduced over the past two years…
Read MoreTony Hawk Auctions Off His (Slightly NSFW) ‘Jackass Forever’ Promo Box
For the “Jackass” crew’s latest big-screen venture, “Jackass Forever,” participants and fans got a special promotional kit, including things like a specialized jacket, shot glasses and a moderately NSFW toy. Tony Hawk, who makes a brief cameo in the movie, is auctioning off not only his whole promo haul from the set, but also the T-shirt he wore and skateboard he used for his cameo…
Read MoreIDline and ActNow Media Appoints Patrick Napurski as President of Halls & Company
After a six-year ramp-up period, IDline and ActNow Media have appointed Patrick Napurski as president and owner of Halls & Company. Napurski will focus on continuing the supplier’s strong history of high quality and outstanding customer service. Napurski first started working for Identification Services part-time in 1998 and took his first full-time role at the company as…
Read MoreWho Is Quarterbacking Your Company?
As anyone who watches football knows, the quarterback is the person that sets the tone for not only what happens on the field but off it as well. Nothing happens on the offensive side of the ball without the quarterback, period. When I look at a business, there’s a department that’s clearly the organization’s quarterback—and it’s not one you’d expect…
Read MorePut Safety, Education and Awareness Front and Center Using Bandannas for Fundraising Campaigns in 2022
Promotional products that helped raise awareness have remained a staple for any program. Now, as live gatherings start to happen once more, the time to utilize swag to promote an event and help raise funds has never been better. Check out how bandannas fit within the areas of safety, education and awareness to get any fundraising campaign rolling…
Read MoreJason Lucash Steps Down as HPG Chief Development Officer, Looks Back on Promo Career
HPG, Braintree, Mass., announced today that Jason Lucash will step down from his role as chief development officer in order to pursue other career endeavors. Lucash will stay on in an advisory role as part of HPG’s board of directors. Lucash looked back on his time with HPG, and attributed the supplier’s success to its ability to stay current with customer trends and…
Read MoreSeller Turns Misprinted Queen Elizabeth ‘Platinum Jubbly’ Merchandise Into Opportunity
The U.K. is celebrating 70 years of Queen Elizabeth II’s reign this year, otherwise known as the Platinum Jubilee. Or, if you bought some commemorative plates or drinkware, the “Platinum Jubbly.” Instead of throwing all of the misprinted merchandise away, Karl Baxter, who runs a clearance website, is selling the more than 10,000 misprinted pieces as limited-edition souvenirs…
Read Morecommonsku Promotes Bre Redmond to Product Manager and Aly Brunton to Product Marketer
commonsku, the promotional products business and sales software based in Toronto, announced that it has promoted Bre Redmond to product manager and Aly Brunton to product marketer. “Bre has been such an incredibly helpful and reliable voice to so many customers in her role as customer success manager,” said Catherine Graham, CEO of commonsku…
Read MoreMillion Dollar Mindset vs. Limited Mindset
Everyone has a mindset. One type is a million dollar mindset, where your success knows no limits. The other type is a limited mindset, where your path to success knows lots of limits. The choice is yours. I know of massively successful people who who rightfully could have seen their circumstances as limiting, but they looked past their limitations and persevered to amazing success…
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