The chief marketing officer of the Atlanta Hawks shared the story of starting her career as the Miami Heat’s first ball girl and making bold moves to reinvigorate a struggling brand.
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ASI Media’s editors forecast the year in promo, from tariffs to AI to their choice for Product of the Year.
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The levies, which went into effect in early January and apply to 1,400 products, come six months before a pivotal review of the USMCA trade deal.
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Team USA will look their best in Milan with vintage-inspired pieces, signaling some winter apparel trends for the promo industry.
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Strong direct mail design isn’t about decoration. It’s about clarity, intent and guiding the reader toward action.
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The Counselor Top 40 supplier is starting the year by growing its product line into new categories, including banners, runners and lanyards.
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Marketing is more than a single slogan these days; it’s different but related stories told with authenticity and consistency.
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Cold storage labels offer something most resale products don’t: recurring revenue from customers who desperately need a problem solved.
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Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global printing industry.
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As Education Day concluded, flash polling revealed that more than 90% of distributors are self-projecting increased sales in 2026 versus 2025.
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