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  • May 26, 2026 Brendan Menapace
    From Branded Signs to Dollar Signs
    Effectively using displays of all shapes and sizes is a built-in sales...
    Featured News Homepage News 
  • May 25, 2026 Allee Bruce
    Printing Name Badges: Choosing the Right Decoration Method
    They're essential for event marketing, employee identification and branded promotions, and decoration...
    Featured News Homepage News Printing 
  • May 25, 2026 Tara Lerman
    Gifting & Direct Mail Platform Sendoso Acquires Merch.co
    The deal marks Sendoso’s third acquisition in just over two years.
    Featured News Homepage News 
  • May 25, 2026 Tara Lerman
    ASB Names Lori Rogge as Senior Director of Sales Support
    Rogge has been with the Counselor Top 40 distributor for 28 years.
    Distributor News Featured News Homepage News 
  • May 22, 2026 Tara Lerman
    Blink Marketing Unveils New Brand Identity
    The rebrand comes just ahead of the Franklin, TN-based distributor’s 25th anniversary.
    Featured News 
From Branded Signs to Dollar Signs

From Branded Signs to Dollar Signs

May 26, 2026
Printing Name Badges: Choosing the Right Decoration Method

Printing Name Badges: Choosing the Right...

May 25, 2026
Gifting & Direct Mail Platform Sendoso Acquires Merch.co

Gifting & Direct Mail Platform Sendoso...

May 25, 2026
ASB Names Lori Rogge as Senior Director of Sales Support

ASB Names Lori Rogge as Senior...

May 25, 2026

Print on Demand Is the New Standard & Center of Innovation in Print & Promo

Print on demand is redefining innovation by helping print and promo companies become leaner, faster and more agile.

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Soardist Appoints Mark Jaroszewski to President & COO

Jaroszewski joined the company in 2021 as its first U.S.-based employee.

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California’s Packaging Extended Producer Responsibility Legislation Hits Another Snag

The department responsible for the legislation, which covers all single-use packaging and products in the state, says it is still aiming for a January 2027 implementation.

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Send Us Your Nominations for the 2026 Counselor Awards

Here’s your opportunity to share your opinions on who should be recognized with a prestigious Counselor Award.

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Does Your Company Qualify for Counselor’s Top 40 List?

If your company’s 2025 U.S./Canadian promo product sales were over $20 million, it may be eligible to be on Counselor’s exclusive ranking.

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Trump Threatens European Nations With Tariffs as He Seeks To Acquire Greenland

The countries, which include Germany, France and the United Kingdom, maintained a united front after holding an emergency meeting over the weekend.

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Why On-Demand Packaging Is the Next Profit Play for Apparel Decorators

A Q&A with Brian Reinhart, CRO of Packsize, about packaging on demand.

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My Core Sales Beliefs

While there is no one-size-fits-all manual for success, there is a set of core sales truths we can use as a guide.

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Creativity & Storytelling Highlighted at PPAI Expo 2026

Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.

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Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales

Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.

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