Howard Cubberly is leaving the role of global general manager for Goldstar and departing the company, and Heather Smartt is taking over as global head of the firm.
Read MoreHeather Smartt Named Goldstar’s New Global Leader
Boost Team Spirit Promotions with Co-Sponsor Branding Visibility
Sports marketing often conjures up images of candy bars, spirit wear like T-shirts and hoodies, and banners promoting the latest sponsor of the local high school baseball team. And while all of those items are impactful, to really tap into the unique opportunities in sports marketing through promotional products, distributors should consider the world of…
Read More‘Deadpool’ Goes NSFW With Popcorn Bucket Promo
The ‘designed by Deadpool’ Wolverine bucket plays off of the viral ‘Dune’ popcorn bucket – and takes things even further.
Read MoreDirect Mail: A New Perspective
The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your results. Many marketers spend all their time focused…
Read MoreSanMar Executive Advocates for AGOA Renewal Before Senate Finance Committee
SanMar said the soon-to-expire African Growth and Opportunity Act enables a production chain for domestic apparel providers that supports jobs in the U.S. while helping bring people abroad out of poverty.
Read MoreprintIQ Announces Update for Print Management Service
printIQ has announced the release of the 48th version of its cloud-based print management program, designed for print professionals across the industry in wide format, apparel, labels, packaging, commercial print and more. The company said in a press statemen that the latest update was influenced by customer feedback and industry requests. The updated version includes…
Read MoreTariff Exemptions To End as Supply Chain Challenges Rear, Levy Increases Loom
The United States Trade Representative announced last week that it’s going to allow more than 230 product-specific exclusions from the so-called Section 301 tariffs on items imported from China to expire by June 14.
Read MoreHanesBrands Inks Deal to Sell Champion to Authentic Brands Group
HanesBrands has agreed to sell its Champion brand to Authentic Brands Group for $1.2 billion.
Read MoreLeveraging Digital Label Presses for Seasonal and Regional Marketing
If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…
Read MoreBAMKO Hires New VP To Lead Expansion of Commercial Print Business
BAMKO says it’s gearing up for a strategic expansion into the commercial print market, and has tapped Michael O’Neal to spearhead the effort.
Read More