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  • July 14, 2026 Tara Lerman
    Kirk Ross Joins ASB To Lead Partnership Growth
    Ross comes to the Counselor Top 40 distributor as a consultant, bringing...
    Distributor News Featured News Homepage News 
  • July 14, 2026 Hannah Rosenberger
    Industry Sales Grow 2.5% in Q2 as Business Pressures Persist
    Distributor growth accelerated from the first quarter, but inflation, delayed purchasing decisions...
    Featured News Homepage News 
  • July 14, 2026 Tara Lerman
    Pic The Gift Hires Yoann Giorsetti To Lead Sales Department
    Giorsetti spent more than two decades at Siser before stepping into the...
    Featured News Homepage News Marketing and Sales Printing 
  • July 13, 2026 Cassie Green
    Printing Differently – Unique Details That Make People Buy Products
    In this conversation, Lon Winters, founder of Graphic Elephants, shares the creative thinking...
    Featured News Homepage News 
  • July 13, 2026 Promo Insiders
    Promo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study
    ASI’s Michele Bell and Nate Kucsma share the trends and most important...
    Featured News Homepage News 
Kirk Ross Joins ASB To Lead Partnership Growth

Kirk Ross Joins ASB To Lead...

July 14, 2026
Industry Sales Grow 2.5% in Q2 as Business Pressures Persist

Industry Sales Grow 2.5% in Q2...

July 14, 2026
Pic The Gift Hires Yoann Giorsetti To Lead Sales Department

Pic The Gift Hires Yoann Giorsetti...

July 14, 2026
Printing Differently – Unique Details That Make People Buy Products

Printing Differently – Unique Details That...

July 13, 2026

The First 90 Days: A Conversation With ASI CEO Ashish Mittal

ASI Chairpersons Matthew Cohn and Stephanie Cohn Schaeffer sat down for a candid interview with Mittal to reflect on his first three months with the company and his plans for the future.

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U.S. Will Not Renew the U.S.-Mexico-Canada Agreement

Now, the three North American countries will negotiate specific terms of the treaty ahead of its 2036 expiration date.

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PCNA Appoints Josh Militello as CEO

Neil Ringel is retiring after seven years with the company but will remain active as an adviser and member of the Board of Directors.

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ASB Names Justin Zavadil CEO & President

Founder and former CEO Larry Zavadil will step down from his current role, but remain on as chairman of the board.

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Printing’s Alive: Jay Busselle on Innovating Print Culture: Leadership, Mentorship & Marketing in a Changing Industry

In this episode of Printing’s Alive, Warren Werbitt and Jay Busselle discuss the evolving challenges in the print industry, focusing on engaging youth and the impact of figures like Gary Vee.

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Promo Insiders Deep Dive: The Hidden Complexity of the Tariff Refund Process

A trio of experts discuss how promo companies can successfully claim their tariff refunds in the inaugural episode of our new in-depth podcast.

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7 Ways To Get More Results From Your Direct Mail Campaigns

Direct mail remains one of the most effective marketing channels available today, but success isn’t about sending more mail. It’s about sending smarter mail.

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As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo

Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.

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How Cooks Who Feed Serves up Social Impact

In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.

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Tees or Towels? NBA Playoff Promo Sparks Debate

For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 2026 playoffs.

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