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  • October 23, 2026 Promo Insiders
    Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
    Counselor editors share takeaways from the Q3 sales report, including uneven sales...
    Featured News Homepage News 
  • October 23, 2026 C.J. Mittica
    Q&A: How To Prove the ROI of Promo Products
    Two executives at leading industry companies share their strategies for successfully measuring...
    Featured News Homepage News 
  • October 23, 2026 Lisa Cross
    The Next Inkjet Investment May Be Beyond the Press
    As providers move more work to inkjet, the performance of the press...
    Featured News Homepage News 
  • October 22, 2026 Theresa Hegel
    Cotton Heritage Brings Shanann Heaton on as Chief Operating Officer
    Heaton has more than 25 years of executive leadership experience.
    Featured News Homepage News 
  • October 22, 2026 Toni McQuilken
    Xerox CEO Weighs in on Industry’s Future & His Company’s Place in It
    Louie Pastor, CEO of Xerox, discusses where the company has come from,...
    Featured News Homepage News 
Protect Your Promo Business From Fraud

Protect Your Promo Business From Fraud

October 23, 2026
Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next

Promo Insiders: Breaking Down Promo’s Q3...

October 23, 2026
Q&A: How To Prove the ROI of Promo Products

Q&A: How To Prove the ROI...

October 23, 2026
The Next Inkjet Investment May Be Beyond the Press

The Next Inkjet Investment May Be...

October 23, 2026

Choosing Outerwear That Works Everywhere

Quality fabrics, retail-inspired details and everyday versatility have made branded outerwear a wardrobe staple that goes far beyond the office.

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How Promo Suppliers Are Responding to Industry Pressures

How are promotional products suppliers adapting to industry pressures? ASI’s Theresa Hegel shares what the data says.

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3 Printing Horror Stories – and How To Avoid Them

From shredded polos to dead links, print and promo professionals share their tales of orders gone wrong.

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Cimpress Invests $10M Into Earth Brands

The investment will boost Earth Brands’ custom sustainable food packaging business.

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10 Name Badge Sales Prospects for Year-Round Profits

Ready to make 2027 your strongest sales year yet? Target these 10 lucrative industries to secure easy, recurring orders into the new year and beyond – even if you’ve never sold name badges before.

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Which Software Platforms Should Apparel Decorators Implement?

The tools an apparel decorator runs decide whether a shop operates on one version of the truth or 12.

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TSC Taps Sheila Johnshoy as Chief Revenue Officer

Johnshoy brings more than two decades of promo industry leadership experience, including C-level roles at Counselor Top 40 distributors Stran and ePromos.

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Writing Instruments: Seeing the Appeal on Paper

Quality, intentionality and sustainability are critical to creating a successful campaign featuring writing instruments.

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Buc-ee’s Settles Trademark Lawsuit Against Ohio Chain Mickey’s Convenience Stores

The original lawsuit was filed by the travel-stop chain in February, while Mickey’s owner Coles IP Holdings countersued in April.

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Gildan and S&S Amend Agreement To Comply With FTC Fair Pricing Protections

The federal agency closed its investigation into the two Counselor Top 40 suppliers for potential violations of price discrimination.

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