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  • December 4, 2025 Bill Gillespie
    Should I Do Marketing?
    I'm asked, often, about printers marketing themselves. Should we do it? How...
    Featured News Homepage News 
  • December 4, 2025 Joseph P. Truncale, Ph.D.
    The Power of One
    Resources, time and attention are constantly pulled from one "priority" to the...
    Featured News Homepage News 
  • December 3, 2025 Tara Lerman
    Imprint Engine Appoints New CRO To Lead $100 Million Growth Strategy
    Colin Loughran, a 20-year promo industry veteran, will oversee global revenue for...
    Distributor News Featured News Homepage News 
  • December 3, 2025 Theresa Hegel
    What We’re Thankful for in Promo
    Before heading off to our various Thanksgiving traditions, ASI Media’s editors took...
    Featured News Homepage News 
  • December 3, 2025 Theresa Hegel
    Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report
    The clothing brand released its first-ever sustainability report and got candid about...
    Apparel Featured News 
Should I Do Marketing?

Should I Do Marketing?

December 4, 2025
The Power of One

The Power of One

December 4, 2025
Imprint Engine Appoints New CRO To Lead $100 Million Growth Strategy

Imprint Engine Appoints New CRO To...

December 3, 2025
What We’re Thankful for in Promo

What We’re Thankful for in Promo

December 3, 2025

Obituary: Paula Shulman, Prime Line

The 2008 Counselor Woman of Distinction and former longtime executive at Prime Line, passed away this week.

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Repeat Jobs: Let’s Look at Real Numbers

July 9, 2025July 9, 2025 Bob Saunders

At Wise, we like to talk about jobs that offer recurring revenue. These are jobs that are sold once, then repeat over and over. As long as you are taking care of the account, there is little more to do.

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Homepage News, Printingbob saunders, Business forms, wise business forms

Overture Promotions Names Tej Shah CEO, Succeeding Jo Gilley

Shah was previously executive vice president of global sales and marketing at the Counselor Top 40 distributor.

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Billie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch

Universal Music Group’s merch arm is set to send the shirts to Morocco to be unspun and then upcycled into 100% cotton tees for European tour legs in the fall.

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Trump Issues Executive Order Delaying Reciprocal Tariffs to August 1

The reciprocal tariffs announced April 2 were supposed to take effect this week. The president also sent letters to a handful of companies indicating new rates.

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From SEO to GEO – How Search Is Changing for the Print Industry

Search behavior has become significantly more sophisticated. Users now expect context-aware results. For the print industry, this evolution brings both challenges and opportunities.

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STAHLS’ Promotes Martin Borley to CEO of the EMEA Region

Borley has more than 35 years of experience with the global apparel decoration solutions provider and its affiliated/owned companies.

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7 Tips for Using Direct-to-Object Printing To Decorate Candle Holders

One of the appeals of candle holders, beyond the purely practical, is their potential to facilitate decorative flair. They’re essentially a blank canvas, and with the right knowledge and tools, you can transform them into so much more than a vessel. Let’s take a look at how.

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Consumer Research: Gender

Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.

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Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.

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