To help promotional products companies navigate the crisis to the recovery on the other side, NAPCO Research has launched the COVID-19 Promotional Products Business Indicators Research program. According to the research, more companies indicate that activity is picking up compared to the first two reports, and like before, many businesses have been taking aggressive action to protect themselves, their employees, and the future of their personal and professional lives.
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As a salesperson or distributor owner, you have a choice. Do you make a run at filling out the RFP when it could take weeks to complete, but at least have a chance at new business? Or do you walk away from the RFP in the hope that you will continue to obtain maverick spend from your core buyers?…
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The White House used a State Department party as an opportunity to give away leftover merchandise from First Lady Melania Trump’s chosen cause over the last four years. At an event for about 200 guests, officials gave out “Be Best” branded items like frisbees and backpacks. So, why exactly did attendees at a holiday party get Be Best promotional items?…
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Social media and digital publishing go hand-in-hand these days, as social channels are the primary means of getting the word out to people who don’t subscribe. We’re grateful for all of the shares we’ve gotten this year, so we wanted to round up our most-shared stories…
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Qpromo, Buffalo Grove, Ill., has announced the addition of Matt Staff as the company’s new director of sales. Staff is an industry veteran who brings more than 14 years of accomplished sales experience as both a supplier and distributor. He most recently served as national sales manager and previously…
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Charles River Apparel, Sharon, Mass., has hired Wayne Best as the company’s chief marketing officer. Best will be a key member of the company’s senior leadership team, and will report directly to CEO and owner Barry Lipsett. This addition comes as the company looks to increase its focus on the evolving needs of its customers…
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Supreme is giving people a chance to be a little more stylish with their festivities by creating a branded Mariah Carey T-shirt. The shirt features the cover of Carey’s 1994 release, but with an additional print of her signature, as if she were signing it for Supreme…
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We’re feeling especially festive today. Maybe it’s that our company holiday party is today (virtually, of course). Maybe it’s because we’re expecting the first snow of the season here in Philly. But either way, the spirit is real today. Let’s celebrate with some great promotional products…
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Overture Promotions’ in-house capabilities allowed the company to quickly produce a face mask order in less than a week—a feat not possible without internal decorating—for a local law firm at the onset of the pandemic. But that task didn’t come without a minor setback…
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While respondent data from late October indicates that industry activity is still declining, it is doing so at a much less drastic rate when compared to the first two reports. Nearly an equal amount of companies are now saying that sales are trending upward (39.1 percent) and downward (40.9 percent), which is an improvement…
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