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  • December 23, 2025 Summer Gould
    Direct-Mail Predictions for 2026
    Here are the practical, grounded trends that could shape direct mail in...
    Featured News Homepage News 
  • December 23, 2025 Tim Andrews
    Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews
    AI is a game-changing innovation, but the real power lies in how...
    Featured News Homepage News 
  • December 23, 2025 Sara Lavenduski
    PCNA Promotes Emily Douglas to VP of Revenue Operations
    Douglas joined the Counselor Top 40 supplier in 2018 and was most...
    Featured News Homepage News Just Hired 
  • December 23, 2025 Cassie Green
    Making Sense of M&A Activity in the Apparel Decorating Community
    A quick word on mergers and acquisitions in the apparel industry and...
    Apparel Featured News Homepage News 
  • December 22, 2025 Gabby Houck
    Wide-Format Printer Color Reflections’ Eric Burger Discusses Early Days & Growth
    Eric Berger, owner of Color Reflections, discusses the company's early days, its...
    Featured News Homepage News 
Direct-Mail Predictions for 2026

Direct-Mail Predictions for 2026

December 23, 2025
Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

Why People Are Still the Future...

December 23, 2025
PCNA Promotes Emily Douglas to VP of Revenue Operations

PCNA Promotes Emily Douglas to VP...

December 23, 2025
Making Sense of M&A Activity in the Apparel Decorating Community

Making Sense of M&A Activity in...

December 23, 2025

7 Tips for Using Direct-to-Object Printing To Decorate Candle Holders

One of the appeals of candle holders, beyond the purely practical, is their potential to facilitate decorative flair. They’re essentially a blank canvas, and with the right knowledge and tools, you can transform them into so much more than a vessel. Let’s take a look at how.

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Consumer Research: Gender

Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.

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Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.

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Make Good Habits Good Fun

July 7, 2025July 7, 2025 Greg Muzzillo

We all know that good motivation gets us going, but it’s good habits that keep us going.

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Management

Trump Announces Trade Deal With Vietnam

The pact, which reportedly hasn’t been finalized yet, would place a 20% tariff on imports from Vietnam.

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Where To Aim When You Can’t Spend a Dime

How do you set meaningful goals for FY26 when there’s no money to spend? You aim where dollars don’t matter: your people, your processes, your purpose.

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HALO Releases Annual ESG Report

The Counselor Top 40 distributor said it’s on track to meet near-term emissions reduction targets.

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Keep US Posted Urges Incoming Postmaster General David Steiner To Pause July Postage Rate Hike Taking Effect the Day Before He Begins

Keep US Posted sent an open letter urging incoming Postmaster General David Steiner to assess outgoing Postmaster General Louis DeJoy’s failed “Delivering for America” plan. DeJoy resigned this spring, but not before moving forward with a massive postage increase set to take effect the day before Steiner starts, July 14.

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How To Find the Right Prospects With Direct Mail

In today’s data-rich marketing environment, audience targeting has become more precise and more powerful. One of the most effective methods? List profiling.

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Is Production Inkjet Finally Within Reach?

High equipment costs, large footprints, and the belief that inkjet was only viable for high-volume operations created significant barriers to entry.

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