Elon Musk’s Boring Company flamethrowers, launched in 2018, were a masterwork of promotional marketing. And yet, to the surprise of absolutely no one, the flamethrowers have been a disaster for everyone but Musk. More than 1,000 people have had their flamethrowers confiscated, with many facing legal repercussions…
Read MoreBrand Addition Announces Karl Whiteside as Group Managing Director
Brand Addition announced the appointment of Karl Whiteside to the role of group managing director. Whiteside will assume leadership of the global organization, which has offices in the United Kingdom, Ireland, Germany, Hong Kong, China and the U.S. Chris Lee will continue in his role as CEO of The Pebble Group, the UK-based parent company…
Read MoreThe Vernon Company Announces New Chairman
The Vernon Company, Newton, Iowa, recently announced that Chris Vernon has been appointed by the company’s board of directors to the position of chairman/CEO, effective immediately. Since July 2016, Vernon has held the position of CEO/vice chairman. He will continue to manage daily business operations across all Vernon Company…
Read MoreDespite Crackdown, Some Capitol Riot Merchandise Slips Through E-Commerce Cracks
It’s taken e-commerce sites some time to get a handle on all of the problematic merchandise, but they’re getting there. And there are lessons to be learned. The first is that automation might not be as reliable as some of these sites might have believed, requiring tweaks to the processes that filter out blocked items…
Read MoreWith Help From Branded Apparel Sales, Barstool Sports Has Raised More Than $27M for Small Businesses
Shortly after launching the fund in December, Barstool sold 10,000 shirts in a single day, which translates to $280,000 if each was priced at $28. Since then, the fund has raised $27.5 million overall through donations and merchandise sales, supporting 155 small businesses…
Read MoreS&S Activewear Acquired by Private Equity Firm Clayton Dubilier & Rice
S&S Activewear, Bolingbrook, Ill., announced today that it has been acquired by private investment firm Clayton, Dubilier & Rice. Following the closure of the transaction, expected to take place during the first quarter of 2021, S&S president Jim Shannon will take on the role of CEO, with CD&R operating partner John Compton taking over as chairman of the board…
Read MoreCreativity, Collaboration and a Killer Swag Box: How a Distributor’s Virtual Client Event Became a Smash Hit
Looking to generate business in the absence of live events, Naomi Bodway and 10 other distributors put together a virtual event for customers. The group hoped to reach 150 attendees. Thanks to their creative approach and a killer swag box, they ended up with more than 200. The event directly resulted in multiple orders for each distributor…
Read MoreOur 5 Favorite Promotional Products: ‘Star Wars’ Coolers, ‘Austin Powers’ References and More
In honor of Inauguration Day, we’re inaugurating a new batch of five promotional products to hold the highest office in the land—a place on our Fave 5 list. That’s no slam on last week’s products, but in the spirit of moving forward it’s time to check out five new products this week…
Read MoreThe Myth of Overnight Business Success
Showing up means pushing forward, arriving early and leaving late, pushing away the lure of laziness to pursue growth, and being willing to keep a stiff upper lip in the face of failure. Life will hurl all manner of curveballs at you—that’s just the way it is. The real test is how you react when those disappointments happen: You can either give up or show up…
Read MoreHow One Distributor Added $2,000 to a Work-From-Home Kit Order: a Back to Business Virtual Power Meeting Success Story
Youssef Fadel, business development for NEPM-New England Promotional Marketing, Wilbraham, Mass., attended Promo Marketing’s Back to Business Virtual Power Meeting – Fall Edition in November. He walked away with a $1,000 prize for being the most engaged at the event, but he also completed a few successful orders, adding an easy $2,000 to one…
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