Special K Is Helping You Remember What Day It Is With Branded Socks

Kellogg’s is making sure that you keep those feet fresh every day of the week with a special line of branded socks that corresponds with Special K flavors and a weekly planner. All of these items come in the “Blursday Go-Away Kit,” which “aims to help people avoid the feeling that each day is blurring into the next as they spend more time at home during the pandemic.”…

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NYC Health + Hospitals Will Give Yankees Merch to New Yorkers Who Get COVID Test

The New York Yankees are much more than a baseball team. The historic “NY” logo is as much an emblem for the city itself as it a representation of the team. The Yankees could not win a single game and New Yorkers will still rock Yankees gear. So, NYC Health knew that if it promised New Yorkers some Yankees gear, it’d convince them to come out and get COVID-19 tests…

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Our First Full Look at the Apple Mask—a Feat of Modern Brand Experience

We got our first full look at the Apple mask, a face-covering the company developed specifically for its retail and corporate employees. Like other Apple products, it’s meticulously branded and packaged, and has some original design elements that set it apart from competitors. Say what you will about Apple, but it has branding down to a science…

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Overture Announces Membership in Brand Unbound Global Network

Overture Promotions, the distributor based in Waukegan, Ill., announced that it is a founding member of the Brand Unbound global network. The six member-firms have been working together for the past year to serve shared global clients, and to build integrated processes and technology to support globe-spanning promotional programs…

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AIA Wraps First-Ever Virtual National Sales Meeting

Canceling was never an option. Instead, more than 250 members of the AIA community went online and got up-close and virtual at the AIA 2020 National Sales Meeting. Themed “2020 Reimagined,” the virtual event brought together AIA owners, employees and MVP suppliers for four days of collaborative, peer-to-peer conversations and learning. The packed agenda included…

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InnerWorkings Inc. Finalizes Merger With HH Global

InnerWorkings Inc., Chicago, announced today that its stockholders officially approved a merger with HH Global Group Limited. InnerWorkings will officially become a wholly owned subsidiary, after the deal was first announced back in July. At that time, Promo Marketing’s sister publication Print+Promo reported that HH Global would acquire InnerWorkings at a price of $3 per…

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