Brand Fuel’s Danny Rosin joined the show to dig into three of his big ideas for the future of promotional marketing: merging digital activation with in-person brand experience, design beyond the logo and hyper-customization. Plus, “Promo Tinder,” Macho Man Randy Savage impressions, bringing your branded flamethrower on an Italian vacation, S&S’s private equity infusion and more!…
Read MoreBernie Sanders Turned the Chair Meme Into a Branded Sweatshirt for Charity (and It’s Already Sold Out)
The Bernie Sanders chair meme is everywhere. But it’s still a little surprising to see Sen. Sanders and his team embrace the meme status to make a new line of merchandise (even if it’s for a good cause). The official Bernie Sanders store launched the “Chairman Sanders” crewneck sweatshirt for $45, with all proceeds going to Meals on Wheels Vermont…
Read MoreThe Rolling Stones Are Now Selling Branded Chocolate Bars Inspired by Their Songs
After opening their own brick-and-mortar merchandise store in London last year, the Rolling Stones have moved on to their next merch-centered project: a line of branded chocolate bars inspired by song titles and lyrics (“Brown Sugar” and “Cherry Red”). The products went on sale yesterday at the band’s online store…
Read MoreZing Manufacturing Becomes Exclusive Provider of S’Well Promotional Products
Zing Manufacturing and S’well have announced an exclusive partnership. Starting immediately, Zing Manufacturing is the exclusive promotional products provider for the brand’s vast selection of premium, vacuum-insulated, reusable products. As part of this move, S’well will no longer sell direct, to further demonstrate its commitment to the industry. “The promotional products category has always been a…
Read More6 Ways to Boost SEO for Your E-Commerce Website
In today’s digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking…
Read MoreTowel Specialties Promotes Shawn Kanak to President
Towel Specialties, Baltimore, announced the promotion of Shawn Kanak to president. As both president of Towel Specialties and an integral member of the executive team, Kanak will oversee national sales efforts for all three divisions—Towel Specialties, Cobblestone Mills Blanket Company and Xpress Towels…
Read MoreShipping Delays Feared as California’s Two Largest Ports Face COVID Outbreaks
The Los Angeles Times reported that nearly 700 dockworkers at the ports of Los Angeles and Long Beach have contracted COVID-19, and hundreds more have had to take virus-related leave, creating the potential for a debilitating slowdown. As of Jan. 20, a total of 45 ships were waiting to unload—the largest bottleneck in six years…
Read MoreThe Journey to Simplicity – Expanding $0 Fees & Free Shipping to Bags and Drinkware
One of the primary concerns distributors have with suppliers is the overabundance of setup and decoration charges, along with artwork fees, complicated rush order requirements and varied shipping charges. Too often, distributors have to make a choice: “Do I pass along all these extra fees to my customer potentially upsetting them, or do I absorb the extra costs and just take the hit?”…
Read MoreHUNKS Hauling Junk to Multi-Millions With Nick Friedman
Nick Friedman started College H.U.N.K.S Hauling Junk and grew the business to a multi-million dollar national franchise. The junk removal and local moving company now has over 100 franchises and $150 million in annual sales. As an entrepreneur and best-selling author, Friedman provides insight from his journey to success with Host Greg Muzzillo on Million Dollar Monday…
Read MoreIs There a Perfect Management System for a Distributor?
Ask the Accountant… Question: What is the perfect system for a promotional products distributor? Answer: I wish I had the perfect answer for that. Unfortunately, there is not a perfect system for our complex and unique industry regardless of cost. Ad specialty distributors have had to figure out their own systems, mostly by trial and…
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