The single biggest challenge for distributors is differentiation. In a climate where budgets are slashed and marketing without pandering to your audience is a struggle, how can your brand and message stand out? The fact remains that over 25,000 distributors are selling the same merchandise, from the same supply chain, to the same target audience…
Read MoreGoodbye 2020 – Hello 2021! Top 5 Calendar Trends for the New Year
Many things are uncertain, but the year will surely change. Drum-Line calendars offer the best value to promote your clients’ business for 365 days. Consider these trends to get fourth quarter calendar orders. 1. Working from Home: Planners and desk calendars designed for smaller spaces keep employees on track. Feeling the coronavirus blues? Write down…
Read MoreHPG Acquires Webb Company
HPG announced today that it has acquired Eagan, Minnesota-based supplier Webb Company in a deal finalized on Aug. 31. This marks HPG’s eighth acquisition since 2017, and expands HPG’s product offering into the personal care product category thanks to Webb’s supply of hand sanitizer products, lip balm and mints…
Read MoreThe Rule of the Beach Fire
I love being at the beach. One of my favorite things is to have a great log fire at the beach. Here’s the first rule of the beach fire: It takes many logs to have a great log fire. If one of the logs rolls out of the fire, it fizzles out and sizzles out.…
Read MoreApple Is Going After a Small Meal Prep App’s Pear Logo
Apple’s current fight against Prepear, a small meal planning app, is a pretty clear David and Goliath scenario. Apple thinks that Prepear’s logo is too similar to its own, and is going after its trademark for the pear logo. Prepear’s parent company, Super Healthy Kids, took to Instagram to try to rally support from customers and onlookers…
Read MoreU.S. Considering Action on Chinese Textiles and Apparel That Would Affect Tens of Billions of Dollars in Imports
Should U.S. Customs and Border Protection make the call, the sources claim that it could affect tens of billions of dollars worth of imported textile and clothing. This would cover cotton, yarn and fabric made in facilities in the Xinjian Uighur Autonomous Region, which has been the subject of scrutiny for a while now over slave labor allegations…
Read MoreBillie Eilish, Reese Witherspoon and More Helped Design Los Angeles Olympics Merchandise, Logos
The Los Angeles Olympics are still eight years away, but it hasn’t stopped major apparel brands from cashing in on the hype now. And, true to the games’ LA locale, brands like Nike and The Hundreds are using the town’s talented creative community to put their own touch on merchandise…
Read MoreHow One Distributor Turned Three Iconic Cup Brands Into Can’t-Miss Branded Merchandise
When it comes to branding, it doesn’t get more iconic than the Solo Cup. The secret lies in its simplicity. Sure, nowadays there’s an embossed logo on there, but it’s pretty much just a plain red cup. And yet, it’s instantly recognizable. How do you turn that kind of design perfection into branded merchandise that does justice to the original?…
Read MoreCPSC Recalls Aflac Branded Plush Toy for Lead Content After 15 Years of Distribution
The CPSC announced a recall of a small branded plush duck used by Aflac Insurance, after it was discovered that the buttons on “Doctor Duck’s” lab coat contained levels of lead that exceeded the government’s lead content standards. More than 630,000 plush ducks were given out between January 2005 and July 2020…
Read MoreThe US Air Force Is Crowdsourcing Ideas for Uniforms, Active Apparel, Accessories and More
The U.S. Air Force is crowdsourcing ideas for new appearance improvements, and it’s looking for inputs from both Airmen and civilians alike. In a press release, the USAF said it’s looking for opinions on “inclusive” designs for things like dress uniforms, accessories, physical training gear and badges.
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