How Your Promo Business Can Be Truly Customer-Centric (and Why It Matters)

The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care of your customers and your community, the effects it can have on your business, and why we’ve worked really hard to be known as more than “the pen people”…

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Boundless Names Bridget Smith New CEO as Henrik Johansson Steps Down

Boundless, the distributor based in Austin, Texas, recently announced that CEO Henrik Johansson has stepped down. Bridget Smith, chief of special operations at Zazzle, Boundless’ parent company, will take over as CEO. Smith has worked closely with the Boundless team since managing Zazzle’s acquisition of Boundless in 2014…

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Dairy Queen Starts Holiday Party Early With Branded Elf Sweater

It seems like the holiday season gets earlier and earlier every year. 2020 has had its fair share of time-warp moments, but it’s probably safe to hold off on all things holiday until at least after Labor Day Weekend. Dairy Queen might not have gotten that memo, though, based on the fact that it’s already selling elf sweaters…

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alphabroder Launches Digitally Enhanced Catalog

alphabroder, Trevose, Pa., released its state-of-the-art 2021 digitally enhanced catalog. Loaded with exclusive video from the industry’s top brands that better display key features of products and designed to deliver an engaging, safe way to sell, the premier of this catalogue and its companion web connect feature uses innovation to put thousands of unique styles…

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