Canceling was never an option. Instead, more than 250 members of the AIA community went online and got up-close and virtual at the AIA 2020 National Sales Meeting. Themed “2020 Reimagined,” the virtual event brought together AIA owners, employees and MVP suppliers for four days of collaborative, peer-to-peer conversations and learning. The packed agenda included…
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InnerWorkings Inc., Chicago, announced today that its stockholders officially approved a merger with HH Global Group Limited. InnerWorkings will officially become a wholly owned subsidiary, after the deal was first announced back in July. At that time, Promo Marketing’s sister publication Print+Promo reported that HH Global would acquire InnerWorkings at a price of $3 per…
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BIC Graphic North America, Clearwater, Fla., announced today that it will rebrand as Koozie Group at the start of 2021. “Our organization flourished under the BIC Graphic name for over 50 years, and we were predominantly known for writing instruments,” Melissa Ralston, chief marketing officer at BIC Graphic North America, said in a press release.…
Read MoreEveryone loves samples! This comes as no surprise, but it relates a lot more to the promotional products industry than one might imagine. A sample can provide the customer with a multi-sensory experience that will have them begging for more! This makes sense at face value. Your end-buyer can visualize the packaging, feel the product…
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The promo industry is uniquely positioned to assist small businesses by donating products and services that can help attract customers and generate funds. It’s a long-term solution, too, and it gives small businesses one fewer thing to worry about right now. Here’s how a few South Florida businesses used donated promos from DiscountMugs…
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The 2021 PPAI Expo will officially be all-virtual after the organization deemed it unsafe to host an in person event of that size during the COVID-19 pandemic. This past summer, PPAI chose not to hold Expo East in Atlantic City, N.J., as the facility was being used in case the area needed more hospital beds…
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OkCupid, one of the many dating services available today, is trying to bring some romance to the civic duty of voting in the 2020 election. It’s doing that by introducing a full line of merchandise like bags, lawn signs and T-shirts that say “Be a #VILF,” which, of course stands for, “Voter I’d Like to…” well, you know…
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Amazon is set to significantly expand its digital and on-demand printing capabilities with a commitment to buy $400 million in digital printing products from Kornit. Separately, Amazon plans to open a new Merch by Amazon facility in Phoenix as the company’s e-commerce sales soar…
Read MorePart of the appeal of Disney’s Star Wars: Galaxy’s Edge theme park was the fact that all of the merchandise was exclusive. You couldn’t get it unless you ventured a long time ago in a galaxy far, far away. (OK, it’s just in Florida, but still.) Yes, the merchandise isn’t the whole reason people go.…
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Proforma, Cleveland, recently held its PROmentum Q4 Kickoff Event to provide Proforma owners, sales reps and team members with the momentum and motivation to head into the fourth quarter poised for success. The meeting, which was held virtually on Sept. 15-16, was attended by more than 600 members of the Proforma family. Kicking off PROmentum…
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