If you go down to Cape Canaveral to watch a typical NASA launch, you’ll see all kinds of merchandise sellers hawking commemorative apparel. But, if you go today to see SpaceX launch NASA astronauts to the International Space Station, you’ll come back empty-handed. And that’s irritating to a lot of local merchandise sellers…
Read MorePromo History Lesson: How Jagermeister Skirted German Regulations to Put Its Logo on Soccer Jerseys
This week’s Promo History Lesson comes to you all the way from 1970s West Germany, where Jagermeister was trying to find a way to market its brand through soccer, but had to deal with the fact that, at the time, shirt sponsorship was against the rules of the German Bundesliga…
Read MoreAztex Enterprises/AZX Sport Welcomes New Hires in Sales and Marketing
Aztex Enterprises/AZX Sport announced it recently added two new team members, both with proven track records in the promo industry. Jay Ago, formerly of Tekweld, was named the company’s Midwest regional sales manager, while Brian O’Gara joined the company as a marketing specialist after four years at Polyconcept North America…
Read MoreMicrosoft Solitaire Turns 30 With Special-Edition Branded Merch
We have not caved to the power of Microsoft Solitaire yet while stuck at home, but many have, with 100 million hands played daily around the globe, according to Microsoft. In honor of the game’s 30th anniversary, the company is releasing branded merch that, while minimal, is a nice celebratory use of promotional products…
Read MoreAmazon Takes Heat for Giving Employees ‘Thank You’ T-shirts As It Cuts Hazard Pay
Amazon recently issued branded T-shirts as a thank you for fulfillment center employees. That gesture wasn’t entirely well received, especially in light of the company’s move to end its $2 hourly hazard pay wage hike and general employee concerns about working conditions before and during the coronavirus pandemic…
Read MoreMapping Customer Names Into QuickBooks From Excel
Ask the Accountant… Question: I have been trying to load customers into QB Premier from an Excel file, but I keep getting error messages about duplicates. How can I fix that? Answer: Here’s the fix: QB Premier runs on lists. Once you enter data into lists, you can use that list entry over and over…
Read MoreThis Pepsi-Branded COVID-19 Testing Banner Was Maybe Not the Best Idea
We’ve chronicled numerous recent gestures that have proven touching and hopeful. While it would be wonderful to count every bit of news as a positive, a gaffe by Pepsi that found the company including its branding on a COVID-19 testing banner has reminded us that, well, these are certainly confusing times, even for marketers…
Read MoreApple Update Makes It Easier to Unlock Face ID Enabled iPhones While Wearing a Mask
For those of us with fancy iPhones that recognize our faces, face masks might create some difficulty. But, since wearing a face mask in public spaces seems to be the norm for the foreseeable future, Apple has adapted to the times and made it so iPhone users can still easily unlock their phones with its Face ID function, even when they’re wearing a mask…
Read MorePM Screen Time: Vapor Apparel’s Chris Bernat on Apparel That’s Selling, Pivoting Your Business
On this episode of PM Screen Time, Chris Bernat of Vapor Apparel joins Sean and Brendan to talk about how Vapor has pivoted its business during the COVID-19 pandemic, apparel products that are still selling consistently, the uptick in e-commerce solutions and more…
Read MoreWu-Tang Clan Is Selling Co-Branded Hand Sanitizer to Help Ottawa Health Organizations
As the old saying goes, “Wu-Tang is for the children.” By that, we mean members of the Wu-Tang Clan are doing their part to help communities and people in need by selling co-branded hand sanitizer and T-shirts to benefit a city far from their own Shaolin (Staten Island). Now, take this moment to toss up…
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