With a pandemic and no baseball in the ballparks, Minor League Baseball’s record 2019 merch sales are guaranteed to drop for 2020. But if there’s one thing we know about Minor League teams, it’s that their marketing is creative as all get out. And teams are coming up with ways to move merchandise as best they can…
Read MoreTaylor Swift Probably Didn’t Write a New Song Specifically to Sell a Branded Cardigan, But It Doesn’t Hurt
On Taylor Swift’s surprise new full-length album, released last week, there’s a song called “cardigan.” Swift just so happens to have a brand new branded cardigan available at her merch store. She also happens to wear this exact cardigan toward the end of the music video for the song “cardigan,” which already has more than 29 million views on YouTube…
Read MoreThe Best and Weirdest MLB Promos of All Time (According to MLB)
Baseball is back! But, one thing looks a little different. No, it’s not the DH in the National League. It’s the fact that the stadiums are empty. But that shouldn’t stop us from celebrating some fun stadium giveaways from the past. MLB.com has a helpful rundown of the weirdest ones, and around here, “weird” usually means “best”…
Read MoreStarbucks Rewards Promo Has South Korea Going Crazy Over Branded Merchandise
The folks in charge of Starbucks Korea’s summer rewards program, which includes a branded suitcase and folding chair, might not have expected to see lines out the door at Starbucks with customers drinking as much as possible as quickly as possible to make sure they get the rewards. But that’s what happened…
Read MorePeople & Brands Need USA Made Sanitizer They Can Count On
“Normal life” (whatever that may mean to you) as we know it has changed, forever, or at least the foreseeable future. Think back to only a few months ago when you could gather with friends and family for memorable parties, tailgate and cheer on your favorite college football team, or simply…
Read MoreThe Promo Distributor’s Guide to Apparel Decoration
What to know about finding a decorating partner, adding in-house decoration and more
Read MoreOverture Promotions Named to List of 50 Fastest-Growing Women-Owned/Led Companies
Overture Promotions, the distributor based in Waukegan, Ill., was named to the Women Presidents’ Organization’s 50 Fastest-Growing Women-Owned/Led Companies list for 2020. To qualify, companies must have annual sales revenues of at least $500,000. Overture ranked No. 38 on the list with 73.5 percent sales growth from 2017 to 2019…
Read MoreCanadian Football Team’s Name Change Shows What Could Happen to Washington Redskins Merch
As the Washington football team faces PR hit after PR hit while undergoing an overhaul of its entire identity, there’s a similar story from up north of a professional football team changing its name after it acknowledged the name was insensitive to indigenous people. Here’s what’s happening with its merchandise…
Read MoreUNC Alums Aren’t Fans of Bottled Water Promotion for Students
To keep a school tradition alive and welcome new Tarheels, UNC is providing every undergraduate student with a mini bottled water full of “Old Well Water” before the first day of classes. However, alumni aren’t happy with the school asking for donations for the promo, thinking the money could be better allocated…
Read MoreIKEA Launched Its First-Ever Branded Merch Collection (But You Can Only Get It at One Store)
IKEA is best known for its modern furniture and home furnishings with names like “Mlalmgörn” and “Slüfstaflargen.” But the retailer has also dabbled in branded merchandise and apparel, previously turning its iconic shopping bags into bucket hats and launching a limited streetwear line. Now, it’s making more of an official foray into branded merchandise…
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