alphabroder, Trevose, Pa., announced yesterday that it has acquired Golden State Activewear. The Golden State team will largely remain in place. Scott and Laurie Prestine will take on key roles within alphabroder. Stu Smith, Amy Carroll, Lee-Ann Stanley and Chris Beard will also be joining the alphabroder family…
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The promo industry thrives on its people, but good people aren’t always easy to find. Here’s how the industry is dealing with staffing issues ranging from lack of skilled labor and aging out of veterans to filling leadership roles and developing exit strategies…
Read MoreThe tragic death of Lakers great Kobe Bryant sent shockwaves far beyond just basketball. Naturally, the Los Angeles basketball community wanted to celebrate his legacy, and did so with T-shirts and patches. But his figure might live on on every NBA jersey in the near future, too…
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Thanks to its Super Bowl ad, Planters—which had supposedly consigned Mr. Peanut to that great big mascot resting place in the sky—has given the character a shot at redemption in miniature form, and the ensuing Baby Nut merch aims to be the awwwwwww-inducing promotional products line of the year.
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Avocados From Mexico debuted an ad during the Super Bowl showcasing some Home Shopping Network-type promotional products with a little help from Molly Ringwald. We set out to see if we could really get any of these awesome products, and we can! (But, there’s a catch.)…
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Proforma, Cleveland, has again set a new record for adding members to its exclusive Million and Multi-Million Dollar Clubs in 2019. The $500 million technology and business success leader will be presenting jackets to 27 new club members who achieved or exceeded $1 million in sales for the first time in 2019. The celebration will…
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For the new year, I have decided to ask some of the most respected industry leaders to share their thoughts on success. Thank you to Norm Hullinger, the CEO of alphabroder, for sharing his valuable advice. First question: In your years of experience in our industry, what do you think the most financially successful people…
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We know that distributors have thousands of promotional products to sell. However, by asking the question, “May I add a case of custom mints to your order today?” distributors have significantly increased their income with just those 12 words. Mints are the perfect add-on for any type of business, and help drive sustainable repeat business…
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How about that Super Bowl, huh? Our boy Andy Reid finally got his ring, it was a thrilling comeback, the halftime show was a lot of fun, Tom Brady was minimally involved in the broadcast and the game was over in time to get a good night’s sleep. What more could you possibly ask for?…
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Movie merch makes for a very profitable stream of income, but it can also yield some puzzling decisions. Based on findings from the European Union, NBCUniversal executed quite a few baffling moves, leading the EU to fine it $15.8 million for limiting cross-border goods sales to European markets…
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