With only a few days remaining until pitchers and catchers report to their respective Major League Baseball squads, New Era is gearing up to enhance their style and that of their teammates through batting practice/spring training caps, with the ingenuity coming in the way of combining main and alternative logos into one design…
Read MorePerfect Performance: A Supplier and Distributor Talk Athletic Promo Apparel
With a new year comes new apparel trends, of course, so we wanted to find out what’s happening in the athletic and performance category. Promo Marketing spoke with a supplier and a distributor to see what was popular to close out 2019 and what to know for the new year…
Read MoreOur 5 Favorite Promotional Products of the Week: Morgan Freeman Bobbleheads and More
Every publication is writing about the Super Bowl this week, ourselves included. So, we want to break the mold wherever we can and flex our journalistic muscles. We’re going to avoid the obvious! Enjoy this week’s edition of our five favorite promotional products, including nothing from the Super Bowl. Maybe!…
Read Morealphabroder Acquires Golden State Activewear
alphabroder, Trevose, Pa., announced yesterday that it has acquired Golden State Activewear. The Golden State team will largely remain in place. Scott and Laurie Prestine will take on key roles within alphabroder. Stu Smith, Amy Carroll, Lee-Ann Stanley and Chris Beard will also be joining the alphabroder family…
Read MorePromo Industry Staffing Challenges (and How Businesses Are Solving Them)
The promo industry thrives on its people, but good people aren’t always easy to find. Here’s how the industry is dealing with staffing issues ranging from lack of skilled labor and aging out of veterans to filling leadership roles and developing exit strategies…
Read MoreKobe Tributes: T-shirts Over Seats, Patches on Jerseys and Maybe a New NBA Logo
The tragic death of Lakers great Kobe Bryant sent shockwaves far beyond just basketball. Naturally, the Los Angeles basketball community wanted to celebrate his legacy, and did so with T-shirts and patches. But his figure might live on on every NBA jersey in the near future, too…
Read MorePlanters Follows Up Super Bowl Ad With Baby Nut Merch Store
Thanks to its Super Bowl ad, Planters—which had supposedly consigned Mr. Peanut to that great big mascot resting place in the sky—has given the character a shot at redemption in miniature form, and the ensuing Baby Nut merch aims to be the awwwwwww-inducing promotional products line of the year.
Read MoreActually, Avocados From Mexico Won the Super Bowl With This Genius Ad Centered on Branded Merch
Avocados From Mexico debuted an ad during the Super Bowl showcasing some Home Shopping Network-type promotional products with a little help from Molly Ringwald. We set out to see if we could really get any of these awesome products, and we can! (But, there’s a catch.)…
Read MoreProforma Sets Record for 2019 Million Dollar Club Members
Proforma, Cleveland, has again set a new record for adding members to its exclusive Million and Multi-Million Dollar Clubs in 2019. The $500 million technology and business success leader will be presenting jackets to 27 new club members who achieved or exceeded $1 million in sales for the first time in 2019. The celebration will…
Read MoreSuccess Advice From Norm Hullinger, CEO of alphabroder
For the new year, I have decided to ask some of the most respected industry leaders to share their thoughts on success. Thank you to Norm Hullinger, the CEO of alphabroder, for sharing his valuable advice. First question: In your years of experience in our industry, what do you think the most financially successful people…
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