Gen Z and Baby Boomers are natural enemies. Both generations love to rip on each other online, and sometimes in real life. Finally fed up with Boomers calling younger generations lazy and entitled, Gen Z has been retaliating the way it knows best: memeing at them. That’s how “OK boomer” was born, and now apparel with the phrase is selling big…
Read MoreIowa senator Jodi Ernst is introducing legislation to prohibit federal government agencies from using tax dollars on promotional products and advertising except in special circumstances. Citing the $1.4 billion spent annually on public relations campaigns, Sen. Ernst wants to curb government spending on “mascots” and promotional products items through the bill, called the Stop Wasteful…
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While your average uniform-buyer might not have the budget or cultural cachet of a Delta Air Lines or Golden State Warriors, there’s enormous opportunity in this product category. For every NBA franchise, there’s a thousand local sports leagues. For every Starbucks, there’s a hundred small coffee shops. You get the idea…
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Built on the foundation of the SGIA Expo, the inaugural PRINTING United brought basically the entire printing industry under one roof, with 600-plus exhibitors in just about every print application and segment. The Promo Marketing gang had a front row seat for the 720,000 sq. ft. show, and now we’re sharing our experience with you in case you couldn’t make it…
Read MoreOn the global stage, many people are already looking ahead to 2024, when Paris will host its third Summer Olympics. Last week, the event’s organizers released the official logo for the games, and, well, let’s just say many observers weren’t ready to give the designers a gold medal for creativity…
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Professional wrestling enjoys immense popularity thanks to a number of performers, including those who hold the title of “heel.” Albert Christian Hardie Jr., who wrestles as Jordan Myles for the WWE brand NXT, believes its his employer who is playing the heel, thanks to a T-shirt that he thinks has racist undertones.
Read MoreLast week, Under Armour announced that its founder and CEO Kevin Plank is stepping down from the position. Plank’s position will be filled by current chief operating…
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Stran & Company Inc., a privately-held leading provider of comprehensive branding and incentive solutions doing business under the name Stran Promotional Solutions, and Long Blockchain Corp., today announced they have entered into a non-binding letter of intent to merge their businesses. Founded in 1994, Stran has grown to become a premiere distributor of branded merchandise…
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HUB Promotional Group announced that Evan Maguire will represent its Hub Pen, Beacon Promotions and Origaudio Promo brands in Utah, Arizona and Colorado. The multi-line representative will be taking over the territories owing to the upcoming retirement of industry veteran Marc Sabin…
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Content marketing is inexpensive, but when done well, it’s a great way for promo businesses to gain exposure. We asked our supplier and distributor marketing experts for answers to some common content marketing questions. Hopefully, you can use them to get started (or get better) at content marketing for your own business…
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