If you caught our San Diego Power Meeting recap, then you probably read our short review of the PromoMBA workshop. But we thought it deserved a more in-depth recap. So, over three parts, we’ll be breaking down some of the sessions in greater detail for those who weren’t able to make it. Here’s part one…
Read MoreThe Golden Rule(s): 4 Keys to Five-Star Customer Service
We talked to Jeff Bourland, owner of Proforma Southwest, to find out what works when it comes to managing sometimes demanding customers, turning challenges into successful sales, and customer service do’s and don’ts. Bourland has been in the industry for more than 20 years, so it’s safe to say he knows a thing or two about good customer service…
Read MoreProforma Affiliate Owners Win $12 Million E-commerce Contract
Cleveland-based distributor Proforma recently announced that affiliate owners Kristen Scotto and Rick Royall won a three-year, $12 million contract with one of the nation’s largest automotive tire marketers…
Read MoreHow Well Can People Draw Famous Brand Logos From Memory: Europe Edition
A test from Adler Business Gifts showed that many of the 100 subjects struggled to recall the composition of 10 well-known brands’ logos when asked to draw them from memory. We don’t know what’s more impressive: the good ones or the bad ones!…
Read MoreMiller Lite Wants People to Unfollow It on Social Media
Throughout its 46-year history, Miller Lite has come up with some interesting means to advertise, and with social media being all the buzz, one would think that 2019 could be a watershed year for the company through various platforms. It could very well end up being so, but not in the way that we would…
Read MoreOur 5 Favorite Promotional Products of the Week: Dean Lewis Tour Merch, Publix ‘Fresh Goods’ Merch and Breaking T’s Houston Astros T-shirts
What’s going on, everyone? This week we’re bringing you five more of our favorite products, but to be completely honest, it was hard to pick only five. There’s just so many! Are you ready to dive in? Let’s go!
Read MoreUnder Armour Sues Clothing Company Over Knockoff Apparel, Logo
While the major news coming from Under Armour is that Kevin Plank will vacate his CEO role on New Year’s Day, the company is getting even more public attention through a lawsuit against a clothing company. In going after Ageas Inc. for its Hotsuit apparel, Under Armour is claiming that a “copycat logo” and the…
Read MoreOverture Promotions Opens New Headquarters Facility
Overture Promotions, previously based in Vernon Hills, Ill., announced on Monday that it is fully operational in its new headquarters facility in Waukegan, Ill., 40 miles north of Chicago. The $70 million promotional marketing firm consolidated two distribution centers into 200,000 square feet of warehouse space in the new facility, with expanded screen print and embroidery operations, and upgraded office space. The company added state-of-the-art technology to communicate better with customers, its U.S. network of sales offices and distribution centers, and its global partners.
Read MorePromotional Jackets: Style Trends and Sales Advice From Outerwear Experts
Remember the Orolay jacket—the coat that went viral earlier this year and netted so many Amazon reviews it became known as the “Amazon Coat”? We asked our very own experts what to expect in promotional jackets for the coming months, so that you can help your customers find their very own versions of Amazon’s must-have outerwear phenomenon…
Read MoreProduct Showcase: 8 Promotional Mats, Banners and Flags to Help Customers Stand Out
Floor mats are the first wave of defense between shoes and your clean floor. Flags and banners are the heralds that beckon potential customers to a store. No other products can do what these do, and that’s why we wanted to show them a little love in this product showcase…
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