When we last talked to Heather Achenbach, executive director for a small nonprofit animal shelter, she was gearing up to launch a two-week online pop-up shop selling branded merchandise to help raise funds. Heather joined the show to tell us how it went, what she looks for as a merch-buyer and why online pop-ups are a great option for organizations like hers…
Read MoreWe’re happy to report that Vans recently unveiled a “Nightmare Before Christmas” branded shoes and apparel collection featuring characters and scenes from the movie. The designs are super cool, but the custom packaging really sets the collection apart…
Read MoreTetris is one of those nostalgic games that no matter how many times you play it, it’s never not frustrating when you place a puzzle in the wrong spot. But, that’s what makes it a classic and forces you to really focus and think quickly. For all the Tetris fans and gamers alike, Puma has teamed up with Tetris for a branded apparel collection that’s bound to bring you back in time!
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UK Distributor GeigerBTC, a subsidiary of Geiger, Lewiston, Maine, announced it has acquired London-based distributor Shout Promotional Merchandise as part of its continued expansion strategy to support clients in the United Kingdom and across Europe. Shout Promotional Merchandise has been…
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With domestic returns having hit nearly $250 million as of Sunday, “Joker” is proving a colossal success for the action and crime movie genres, but it is doing little to assist the promotional products industry. That is due to a dearth of goods to drive further interest in Joaquin Phoenix’s turn as the DC Comics…
Read MoreKanye West headed to Jamaica this weekend for his most recent Sunday Service event in support of his upcoming album, “Jesus Is King.” But his decision to include Jamaican government and national symbols in the accompanying merch has met with opposition from inhabitants and the country’s entertainment minister, who demanded that West withdraw the items from his online store…
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AIA Corporation (AIA), Appleton, Wis., announced results for its 2019 third quarter, reporting gross booked sales of $52 million, which is a 20.8 percent increase from the same quarter last year. Total gross booked sales for the year are $144 million, a 30 percent increase from the previous year…
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In his list of things to do to maximize success, Lou Holtz, the legendary coach and analyst, once said, “Stop watching CNN.” He wasn’t talking about the news station. He was talking about all news sources that only broadcast “CNN”—Constantly Negative News…
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When we look back, it feels as if our baby is “all growed up.” But we realize there is so much ahead for Brand Fuel and this amazing industry—despite the threats in our SWOT analysis. Alibaba, Amazon, Wal-Mart, Costco, Pete The Promo Peddler—we exist because we realize we are what they aren’t. Differentiation is a part of our DNA…
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With EcoSmart, PCNA is taking the lead in providing distributors one source for the best collection of eco-friendly styles.
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