In order to continue meeting buyer demands for brand safety and responsible sourcing, Woodinville, Washington-based Bensussen Deutsch & Associates LLC. (BDA), as well as Dayton, Ohio-based Shumsky/Boost Engagement, have applied to participate in the Quality Certification Alliance (QCA) Compliance Certification Program. QCA, the only coalition dedicated to ensuring accountability and independent validation of corporate responsibility…
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Chocolate Inn/Lanco, Hicksville, N.Y., announced yesterday that it has partnered with Mars Retail Group to represent the company’s MYM&M’s line in the promotional products industry. The initial offering from Chocolate Inn/Lanco will allow customers to choose three colors from a selection of 25, offer an array of packaging options and…
Read MoreMastercard believes it needed a “brand flavor.” So it launched promotional macarons, which come in “passion” and “optimism” flavors and are shaped like the circles in Mastercard’s logo. It follows several moves by the financial services company to update and diversify its branding…
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Hey, guys. Brendan here. Just because Hannah has taken her talents to the Los Angeles Clippers to build a championship-caliber team with Kawhi, it doesn’t mean that we can’t still post some of our favorite promotional items we saw in the wild this week, right? Right! So, let’s get down to it…
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Laundry is a pretty tedious task. The washing, the sorting, the folding, the hanging. That’s not even taking into account those of us who have to walk 15 miles in the snow, uphill both ways, to the closest laundromat! Wouldn’t it just be easier if we never had to wash our clothes again? Yes, it…
Read MoreAthletes are superstitious. Michael Jordan used to wear mesh UNC shorts under his Bulls shorts (and put a few bucks on the game), and Jason Giambi wore, uh, significantly less fabric under his pants. Wade Boggs ate chicken before every game (and possibly drank a ton of beer), and took batting practice and sprints at…
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Ben Grossman of Grossman Marketing Group joined the show to talk about SwagCycle, a new sustainability program we’re honestly pretty excited about. Ben told us how it went from idea to reality and gave us some real-life examples of big-name brands that have already participated. Plus, Sean and Brendan discuss a new merch-selling feature from Facebook and issue an important alien-related correction…
Read MoreSpoiler alert! Today we’re going to look into how promotional products and merchandise can accidentally (maybe) spoil details in movies, video games and more. Yes, most of the time these are tiny details of little to no consequence, but with the abundance of marketing for movies nowadays, there’s bound to be something that slips through…
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When we think of the modifications that companies implement to excel, the temptation might be to concentrate only on changes they make to their personnel and product lines. However, a branding alteration can prove a big boost to business, and the new Yahoo logo is looking to do that for an entity that has fallen on hard times this decade…
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Orbus Exhibit and Display Group, Woodridge, Ill., released two new outdoor products, the Zoom Flex billboard and the Zoom Flex Tent. The Zoom Flex Billboard, available with single-color or double-sided graphics, is a durable, attention-grabbing display that that moves with the wind and comes with sturdy base plates for stabilization. The Zoom Flex Tent is…
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