Now that fall has arrived, everyone’s rewiring their brains to enjoy the season’s staples, including pumpkin spice everything, playoff baseball and Halloween. With only 38 days remaining until tricks and treats enjoy the limelight, Taco Bell has come up with a scary good concept by issuing costumes that take their inspiration from the company’s quartet of sauce packets…
Read MoreChocolate Bar or Power Bank? How We Made 3 Non-Food Products Look Real Enough to Eat
It’s sometimes difficult to be creative given product limitations. At Spector & Co., we believe that what makes something creative is how effectively you use that space between the bare minimum and the absolute max to allow your idea to come to life. We decided to exercise this thought with three different products. The theme?…
Read MoreGoodbye, Hannah Abrams! Our Favorite Stories From Our Departing Senior Editor
Readers, today is a somber day in the Promo Marketing office, because it’s the final day here for our dear friend and colleague Hannah Abrams. Hannah has been a vital part of our team for years,…
Read MoreRoyal Apparel Launches New Website, Enterprise Resource Planning System
Royal Apparel, Hauppauge, N.Y., is launching new B2B and B2C websites with an enterprise resource planning system. This has been in development for more than a year, fostering excitement for the debut. Key enhancements have been added to the user experience—increased speed of the site, improved images and ease of downloads, filtered navigation, feature selection…
Read MoreSearch Party: What to Know About SEO for Promo Businesses
Search Engine Optimization, or SEO, is nothing new. It’s a strategy businesses have actively employed for years to rank their web pages higher than their competitors in order to generate new leads and sales opportunities. These days, it’s a necessary component to any digital framework, promotional companies included. So, whether you’re ready to graduate to…
Read MoreHeat Printing: When and Why?
When choosing a decorating method, it’s important to consider the substrate, what finish is necessary, placement of the decoration, the quantity required and how quickly the job needs to be turned around. Heat printing, also known as heat transfer printing, offers advantages in these key areas over other methods like screen printing or embroidery. Although heat printing has been around for decades, innovations in heat-applied materials and heat application machinery are making it more popular…
Read MorePurdue University Gets In On ‘Stranger Things’ Bump With Retro T-shirt
Everybody who follows Netflix’s “Stranger Things” should expect it to continue to fill episodes with 1980s references and attire. So impressive has the show’s track record for shout-outs become that Purdue University brought back a retro T-shirt after it briefly appeared on a Season 3 episode of the show…
Read MoreHow to Keep Track of Purchase Order Documents
Ask the Accountant… Question: Is there a good way to keep track of documents related to purchase orders? Answer: We certainly have a lot of paperwork attached to the orders in our industry! It is a challenge to keep a record of orders and the attending documentation. Keeping paper files can be cumbersome, but see…
Read MoreCustomInk Now Owns Its Own Concert Merchandise Platform (Backed by Beyoncé)
CustomInk’s presence in the promotional merchandise world is growing by the day it seems. A few years ago, it acquired Represent, an online merchandise startup that works with social media influencers to run promotional campaigns on the site. One of its clients was former MMA fighter Ronda Rousey, who raised $2.3 million in T-shirt sales…
Read MorePPAI Honors Tom Carpenter, MAS, as 2019 PPAI RAC Volunteer of the Year
Promotional Products Association International (PPAI), Irving, Texas, has named Tom Carpenter, MAS, the 2019 PPAI Regional Association Council (RAC) Volunteer of the Year. Carpenter, national accounts manager at Minnesota-based Fey Promotional Products Group, will be formally honored at the…
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