In this presentation, Debbie McKeegan, CEO of Texintel and a 20-plus-year veteran of textile manufacturing and design, will discuss her extensive experiences with all types of print technologies—including screens, reactive, dye sublimation, and others—and why she believes pigments have become the world’s preferred ink set for applications that demand high quality, rapid and agile production, adaptability to emerging trends and substrates, and eco-consciousness.
Read MoreBack to School
If you are a parent (or are on social media), you know that it’s back to school time. Children and young adults are busy getting their class schedules, books and school supplies to prepare for another year of learning and growth. What a great time for us industry professionals to think about “going back to…
Read MoreMcDonald’s Creates Fake Fast-Food Promo Apparel to Poke Fun at Fast-Food Promo Apparel (and Market New Nuggets)
Do you remember the mean kids in school who started a trend, and then—once everyone else was on the bandwagon—abandoned it immediately and made fun of everyone else still doing it, as if they hadn’t been into it in the first place? That’s kind of what McDonald’s is doing right now, and the trend is…
Read MoreNavitor Announces New Glitter Stock
Navitor, North Mankato, Minn., announced the addition of Crystal White Glitter stock to the company’s offering of color core specialty stocks. This paper will be available as an option for announcements, business cards and postcards. According to Navitor product manager Deanie Jacobson,…
Read Morealphabroder Launches Puma Sport and Puma Golf
alphabroder, Trevose, Pa., announced the addition of Puma Sport and Puma Golf to both its U.S. and Canadian lines beginning today. Puma Golf features products as seen on the PGA and LPGA tour. The line includes 23 styles for both men and women, and ranges from polos to quarter-zips, as well as hats and other…
Read MoreDo I Pay Sales Tax The Same as Income Tax?
Ask the Accountant… Question: If I do my taxes based on when I get paid for orders, does that mean I pay my sales taxes the same way? Answer: Not necessarily. The basis with which you calculate your income taxes does not have to be the same as your sales tax basis. There are two…
Read MoreFDA Considers Placing Graphic Images on Cigarette Packaging
Since visual learners make up approximately 65 percent of our population, compelling images often play great roles in leading consumers to make purchases. If the Food and Drug Administration (FDA) has its way, striking visuals will become the antithesis of must-have buys, as the agency is hoping to add dissuasive depictions to cigarette packaging and advertising. https://twitter.com/US_FDA/status/1162018596568088577?s=20…
Read MoreZara’s Expanded Custom Embroidery Line Shows Consumers Want Personalization
Back in March, we covered the story on one of the world’s largest fashion retailers, Zara, and how it experimented with pop-up customization corners in three stores. Now, the company recently announced the news of its new EDITED collection, which looks to be a full-on expansion of that test program. The collection features jeans, denim shorts, a tote bag, two sweatshirts and other items, and customers can now order them online…
Read MoreRing Wanted to Trade Promotional Products for Vigilante Justice
The old adage dictates that snitches get stitches. Ring, the home security company recently purchased by Amazon, was reportedly trying to change that saying to “snitches get swag.” The incentive program, which was laid out two years ago in a company presentation, would give users the chance to earn branded merchandise in exchange for reporting…
Read MoreGrossman Marketing Group Launches SwagCycle to Help Companies Put Obsolete and Unwanted Branded Merchandise to Good Use
Grossman Marketing Group, a fourth-generation marketing services firm based in Somerville, Mass., has launched SwagCycle, a startup focused on responsibly managing the lifecycle of branded merchandise. Ben Grossman, co-president of Grossman Marketing and founding director of the firm’s Green Marketing and Sustainability Practice, said SwagCycle will allow companies to repurpose their unwanted branded items in…
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