Spring is a tricky time of year. Depending on where you live, the transition from winter chill to warmer temperatures can be incredibly unpredictable. Some flurries, a downpour, maybe just a cool breeze – anything’s possible. So it makes sense that Mother Nature’s ups and downs during spring would make choosing the right jacket a…
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These days, automation is the name of the game in sales and marketing. Overall, that’s been a good thing. But it’s also made everything so dang impersonal. Sometimes, to really connect in the digital age, you’ve got to ditch the screens, hop in a tricked out Mini Cooper and go on an East Coast tour to visit customers. Wait, what?…
Read MoreCampaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…
Read More“Nature’s first green is rose gold,” offers Robert Frost as the first line to his “Nothing Gold Can Stay.” Wait, you’re telling us that the actual text doesn’t include the word “rose”? We are going to engage in critical freedom for a second and say that the four-time Pulitzer Prize winner should have made that…
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Jordan Peterson, the controversial University of Toronto professor and author, has become a public figure beyond his academic background thanks to his YouTube following. His videos touch on topics like political correctness in academia, mandated monogamy, and how never eating vegetables is somehow good for you. He’s been a pariah of sorts in the academic…
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IMAGEN Brands, Mason, Ohio, parent company of Crown and Vitronic, announced the addition of two new team members: Mark King and Sonna Greer. King joins the team as regional sales manager covering the Midwest, including Michigan and Indiana. Mark has more than 16 years of experience in the promotional…
Read MoreTechnology has made many tasks easier. We continue to focus our search toward other tools and sales programs that execute the jobs we find challenging, uninteresting or unimportant, but too often fail to understand the value of or lack of effectiveness. Let’s be real: Sales is not easy. To be a successful salesperson requires dedication, determination and discipline…
Read MoreStudents at any quality college or university will have much asked of them from various authority figures, but they must never forget that they should be equally inquisitive. Enrollees at the University of South Florida (USF) have had their curiosity compelled this entire school year and especially this past week, speaking out against their institution’s…
Read MoreSometimes our customers’ creative juices falter, and we end up allowing them to ‘settle for safe,’ meaning they take the easy route rather than the one that requires a little more thought and dedication, but pays off a little more. In many cases this means a T-shirt with a screen-print—not that there’s anything wrong with…
Read MoreAriana Grande has been on top of the world lately. You pretty much can’t go a day without hearing at least three of her songs on the radio, and there has been a ton of excitement surrounding her Sweetener World Tour. However, it seems she’s hit a bit of a snag, and it comes in…
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