Prime Line Sponsors Bridgeport Rescue Mission’s Great Thanksgiving Project

For the third consecutive year, Prime Line, Bridgeport, Conn., the hard goods division of alphabrorder, sponsored Bridgeport Rescue Mission’s Great Thanksgiving Project, which doles out turkeys; bags of Thanksgiving fixings; and winter coats, hats, gloves and scarves to 3,200 families in need in Fairfield County. “The Great Thanksgiving Event is an amazing opportunity for Prime…

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David Geiger Returns to Geiger

Geiger, Lewiston, Maine, welcomed back David Geiger, effective Nov. 12, 2018. He will become general counsel once he is admitted to the Maine State Bar. A recent graduate of the University of Maine School of Law, David represents the fifth generation of Geigers to work at the family-owned company.…

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A Very NSFW Website Now Has Its Own SFW Branded Merchandise

Let’s start this article with a disclaimer: What you do in your spare time is your business. Promo Marketing does not pass judgment. That said, some people might pass a little judgment if they saw someone out in the street in this apparel line by Richardson. It is, after all, a partnership with adult website…

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Seth Godin’s Branding and Logo Design Advice

While we will never knock logos, it is clear that they, while important, should prove secondary to branding considerations. In an excerpt from his new book for Quartz at Work, renowned author Seth Godin shares our take on this relationship between symbols and identities…

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Tech-Integrated Backpacks Are Making Their Way to Streetwear—Is Promo Next?

To celebrate the 45th anniversary of hip-hop, luxury leather brand MCM announced last week that the brand collaborated with WizPak to create a limited-edition backpack with a built-in Bluetooth speaker. The backpack is only available via retail channels, of course, but it speaks to an emerging trend that’s worth keeping an eye on for promo: tech integration…

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