For the third consecutive year, Prime Line, Bridgeport, Conn., the hard goods division of alphabrorder, sponsored Bridgeport Rescue Mission’s Great Thanksgiving Project, which doles out turkeys; bags of Thanksgiving fixings; and winter coats, hats, gloves and scarves to 3,200 families in need in Fairfield County. “The Great Thanksgiving Event is an amazing opportunity for Prime…
Read MoreTervis Lawsuit Dismissed After Trinity Allegedly Lied About ‘Material Facts’
The saga involving Tervis Tumblers and Trinity Graphics is over, with the two companies agreeing to dismiss the lawsuit. Here’s a quick refresher, in case you forgot: In February, Trinity Graphics sued Tervis for allegedly conspiring to steal trade secrets by violating a non-disclosure agreement. Trinity accused Tervis of using a factory tour as an…
Read MoreDunkin’ Has a Line of Ridiculous (Fake) Branded Apparel to Promote Its New Drinks
The recent news cycle has not left us short on laughs, with this story in particular being a neck-tacular example of the power of viral items. Dunkin’ (née Donuts) is looking to draw a few additional chuckles from the masses as they expand their enjoyment of “the most wonderful time of the year.” In conjunction…
Read MoreDavid Geiger Returns to Geiger
Geiger, Lewiston, Maine, welcomed back David Geiger, effective Nov. 12, 2018. He will become general counsel once he is admitted to the Maine State Bar. A recent graduate of the University of Maine School of Law, David represents the fifth generation of Geigers to work at the family-owned company.…
Read MoreThe Tech Company Cranking Out AI-Generated Logos (and Putting Them on Promotional Products)
Logojoy founder Dawson Whitfield thinks that the current level of artificial intelligence technology could allow companies to cut out the middleman when designing a new logo. So, he founded Logojoy in 2016. Logojoy uses AI algorithms that were developed on Google’s framework to generate original logos, advertising banners and more…
Read More3 Steps to Put More Love in Your Life
In my last blog, I mentioned that a million dollar mindset is about more than money. It’s about experiencing and sharing the love and joy in our lives to make the world a better place. Here are three easy steps to put more love in your life: 1. LOVE what you do. It would have…
Read MoreA Very NSFW Website Now Has Its Own SFW Branded Merchandise
Let’s start this article with a disclaimer: What you do in your spare time is your business. Promo Marketing does not pass judgment. That said, some people might pass a little judgment if they saw someone out in the street in this apparel line by Richardson. It is, after all, a partnership with adult website…
Read MoreSeth Godin’s Branding and Logo Design Advice
While we will never knock logos, it is clear that they, while important, should prove secondary to branding considerations. In an excerpt from his new book for Quartz at Work, renowned author Seth Godin shares our take on this relationship between symbols and identities…
Read MoreTech-Integrated Backpacks Are Making Their Way to Streetwear—Is Promo Next?
To celebrate the 45th anniversary of hip-hop, luxury leather brand MCM announced last week that the brand collaborated with WizPak to create a limited-edition backpack with a built-in Bluetooth speaker. The backpack is only available via retail channels, of course, but it speaks to an emerging trend that’s worth keeping an eye on for promo: tech integration…
Read MoreSnugZ USA Named 2018 Manufacturer of the Year by Utah Manufacturers Association
The 113th annual awards banquet for the Utah Manufacturers Association was held on Nov. 3, 2018, where West Jordan, Utah-based SnugZ USA was recognized alongside nine other manufacturing companies. Manufacturer of the Year is awarded to companies that show outstanding execution in…
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