Proforma, Cleveland, has announced the promotion of Michele Cardello to vice president of strategic partner development, effective immediately. In her new role, Cardello will continue to establish and lead Proforma’s efforts to develop and implement innovative programs in order to build the strongest and most prestigious partner network in…
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Here at Promo Marketing, we’re more than just great online and magazine content covering the promo industry. For example, did you know we have a searchable database of hundreds of thousands of promotional products…
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HUB Promotional Group, Braintree, Mass., was awarded the Philadelphia Area Promotional Products Association (PAPPA) Supplier of the Year Award at the PAPPA Winter Showcase held February 5, 2019 at the Springfield Country Club in Springfield, Pa. Suppliers are nominated by PAPPA distributor members who then vote for their favorite. HUB Promotional…
Read MoreMastercard has been doing some work to revitalize the brand and get the kids really amped up on credit card spending. Last month, Mastercard dropped the text from its logo, switching to a very trendy, minimal design featuring the classic interlocked circles. Rather than subtracting even more from Mastercard’s current brand identity, the company is…
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Would you go to a clothing store that has no physical clothes in it? It might seem like an outlandish premise, but LEGO and Snapchat are hoping their new branded apparel and merchandise pop-up shop might draw consumers in for a virtual reality experience devoid of physical garments…
Read MoreIt might seem odd that a hockey franchise is the first to employ augmented reality anti-counterfeiting tech for merchandise, but here we are, and it’s pretty cool. Through an app, users can scan the items, which will play a video if they’re the real thing…
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Now that I’ve fully immersed myself in the AAF life (aka finally learned the name of the Stallions’ quarterback), I feel that there’s no better time to take a look at the promotional marketing efforts behind the league…
Read MoreAdmittedly, when I first found out about the NBA’s latest jersey venture, I was skeptical. A name-changing NBA jersey that can change a player’s last name and number on demand? Seems just like another way to enable bandwagon fans who don’t want to commit one way or another. But then I thought about my 24th…
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Mike Brugger, president of distributor Fully Promoted, joined the pod to talk franchising, his management journey, creating a killer in-store showroom experience and rebranding from EmbroidMe. Plus, Sean and Brendan discuss presidential campaign merch and that terrifying Philly Steel Furnace story…
Read MoreWhen you’ve pitched everything that exists in promo to your client, and it’s time to bring them something completely new — Custom Products are the answer. Custom solutions take promotional products to the next level by offering unmatched branding impact. They can turn highly functional items like Phone Grips, Power Banks, Wireless Chargers, USB Drives, and more into a striking representation of a company’s logo, product, or mascot to leave a lasting impression on end users. When it comes to Custom, the possibilities are virtually endless and these products are more attainable now than ever. In this webinar you’ll learn about the top industries, product categories, and use cases for custom products.
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