It’s hard to believe 2018 has already come and gone. It feels like just yesterday we were watching the Winter Olympics and fantasizing about what Meghan Markle’s wedding dress would look like. Along with those 2018 milestones, the year was also replete with major promotional apparel trends. For 2019, we expect no shortage of new looks and updated styles…
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ALStyle, the merchandise brand purchased by Gildan from Ennis Inc., will now be sold through a select number of wholesale companies within the promotional products space. ALStyle was previously only a retail product sold via licensing agreements, but will now be sold by alphabroder (California, Pennsylvania, Illinois, Georgia and Florida), American T-shirt Company (Hawaii), The…
Read MoreFor its advertising campaign tagline, Mastercard has dabbled in brand bravado by dubbing its services “Priceless.” That adjective, though, will soon lose its applicability with respect to the New York-headquartered financial services corporation’s logo, as the credit card behemoth will be dropping its name from the artistic identifier. Only two-and-a-half years after it modified the…
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Blue Generation, Long Island City, N.Y., is introducing Blue Direct, a direct import sourcing program that eliminates the challenges of “import aggravation” by handling every aspect of production logistics for the customer. Customers can choose from Blue Generation’s extensive style line-up and running fabrics, and receive fast turnaround and competitive pricing with the assurance of…
Read MoreA month and a day into Michigan’s decision to legalize recreational pot usage, Alex Poulos, an enrollee at The University of Detroit Mercy, is using a marijuana merchandise loophole to try to build his Wolverine State-based business. Government officials have not included a date by which anyone can sell the substance, but the budding 22-year-old entrepreneur…
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It’s a new year with new opportunities to make 2019 your most successful year yet, and the first step is to get rid of the “but” in your vocabulary and stop making excuses. Many times I find people give excuses without even knowing it by making statements such as, “Last year my goal was to…
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eBay seems to have angered some of its sellers, as the e-commerce company partnered with Teespring to beef up T-shirt listings during the holiday period, allegedly at the expense of smaller merchants. Some of those sellers theorized that eBay bent its own rules to allow Teespring to have as much of a presence as it…
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Geiger, Lewiston, Maine, announced that its U.K. distributor GeigerBTC has acquired London-based distributor EMC Advertising Gifts as part of its continued expansion strategy to support clients in the UK and across Europe. The move follows Geiger’s acquisition of CM Promotions, announced last week, and its promotion of three members of its executive team. EMC has…
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Bishop Custom Clothing, Vancouver, B.C., announced the hiring of Michael Snyder as vice president of sales and marketing. Snyder has more than 30 years of apparel experience, 25 of them in the promotional products space. He was previously the vice president of apparel at Polyconcept North America. Prior to…
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The emergence of brand safety in digital marketing has advertisers and media buyers perplexed and searching for answers. On the one hand, digital media advertising is on the rise. On the other hand, there is a legitimate concern for challenges posed by ads that appear alongside material that may be considered offensive to some. While the focus on content placement is a legitimate concern for brands, it is not the only consideration marketers face.
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