If you’ve been to a major theme park like Disney World, you’ve likely seen groups or families with coordinated outfits. They’re usually wearing custom T-shirts with their names on them, or celebrating some sort of anniversary or event. Before, these people either made the shirts themselves or went through a printing company. Disney noticed the…
Read MoreHALO Branded Solutions Hires New CIO
HALO Branded Solutions, Sterling, Ill., announced the hiring of Rick Goddard as the company’s new chief information officer. Goddard will succeed Dale Moir, who announced his intention to reduce his role at HALO last year. Goddard will report to Adam Weisman, HALO’s chief operating officer. Goddard provides HALO with more than 15 years of experience…
Read MoreComfort Zone Selling
I love the saying, “success begins at the edge of your comfort zone.” I’m all for pushing oneself to the edge of their comfort zone, but not beyond. This is especially true when prospecting for new customers. It’s natural for most sales folks to want to reach for the stars and secure large marquee accounts.…
Read MoreBag Makers Hires Melissa Hoffman as Regional Business Development Manager
Bag Makers, Union, Ill., welcomed Melissa Hoffman to the team as a regional business development manager. Based in Phoenix, Ariz., Hoffman will serve the company’s customers in California and Arizona. Hoffman most recently served as National Sales and Marketing Manager for…
Read MoreOreo’s Big New Promotional Campaign Involves Branded Roombas, Tons of Other Merch
While we might never know the origin of the name Oreo, with even the folks at Nabisco unsure over the reasoning behind the designation, we do not need to have that information to appreciate the goodness in each sweet treat. As the world’s favorite cookie, Oreo is preparing to remain the cream (or, in this…
Read MoreWalmart Is Now Selling Fanatics Apparel, Tailgate Items
Fanatics is continuing to establish itself as one of the frontrunners in licensed sports merchandise and fan apparel. Within the last year, the company has inked a deal with the English Football Association, signed on to create merchandise for professional e-sports, opened retail shops inside JCPenney and more. It’s now joining forces with another big-time…
Read MoreSelling Promotional Pens and Writing Instruments: 3 Things to Consider
Owing to the ubiquity of writing instruments, some observers might think that it requires little effort to sell them. But if distributors want to up their pen sales, there’s a few things they’ll need to know. Promo Marketing connected with Bill Mahre of ADG Promotional Products and Amy LaPlante of Pilot Pen to learn how a few practical steps can help distributors take their writing instruments sales to the next level…
Read More4 Ways to Upgrade Your Athletic and Performance Promo Apparel Sales
Ten years ago, if you wore sweatpants and a racerback tank in public, friends would ask if you were headed to the gym. Then, you would have to shamefully say you were actually heading to Chipotle to scarf down a burrito, which was usually met with a judgmental head nod. Flash forward to 2019, and athletic and performance apparel is a streetwear staple…
Read MorePGA Show Proves Tech and Golf Are the Ultimate Combination
Everything is a tech item these days, it seems. It’s getting to a point where “technology” actually might not exist as a standalone category, as just about everything we use has some sort of tech integration. Golf is no different. No matter how much golf wants to pride itself on its dignified, simple design of…
Read MoreThere’s Something Weird Happening With Luxury Fashion Logos
It appears, as of late, that the representation of fashion logos has become an exercise in riskless conformity. A recent Business of Fashion op-ed argues that sans-serif fonts have become the go-to typefaces for luxury brands, so as to depict themselves as less about scripted ornamentation and more about themes like social justice and inclusivity (to the possible detriment of creativity and uniqueness). Whatever the case, it’s weird…
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