Have you ever seen “The Town,” the 2010 crime thriller that’s set in Boston and ends in a climactic action sequence at Fenway Park? Well, strap in, because this story from the Boston Globe is like the real-life version of that, except it’s about a promotional banner and it involves significantly less Ben Affleck…
Read MoreHelp Clients Draw a Crowd With Trade Show Promotions
We spoke with a couple of industry pros about what items distributors should be looking to for their clients’ trade show needs, how they can maximize their impact at these events, and some details about past successes…
Read MoreHUB Promotional Group Acquires Origaudio In Second Acquisition Announced This Week
HUB Promotional Group, Braintree, Mass., announced today the acquisition of Origaudio, Fountain Valley, Calif. HUB Promotional Group is now up to seven suppliers, this deal coming just two days after HUB announced its acquisition of Montreal-based BCG Creations. The Origaudio acquisition is big for HUB. The company is only nine years old, and has already…
Read MoreSweda Adds Teddie McGinley as New Regional Sales Executive for New York
Sweda Company LLC, City of Industry, Calif., has added Teddie McGinley as a new regional sales executive for New York. McGinley joins Sweda with previous industry sales experience at Chocolate Inn/Taylor & Grant, having most recently worked in sales as Northeast regional account manager for Emerald Brand, where she…
Read MoreInstagram Is Beefing Up Its E-Commerce Capabilities
As Instagram nears its Oct. 6 birthday, perhaps its overseers are experiencing the commercial version of the seven-year itch. Though they have a highly popular social networking platform on their hands, with more than 800 million users and over 200 million devotees to its eponymous Stories feature, they know, like every other business should, that…
Read MoreWhat Is Up With Jared Leto’s ’30 Seconds to Mars’ Merchandise?
If we could include emojis in our articles, this one would start with a giant face palm. We want to understand Jared Leto. We want to give him the benefit of the doubt. But when we saw his band’s new merchandise, we concluded we must be living on two different planets. Leto’s band 30 Seconds…
Read MoreThe Baltimore Orioles Wore Braille Uniforms, Gave Away Braille Alphabet Cards for Awesome Promotion
Now that it’s happened, we can’t believe it’s taken this long. In celebration of the 40th anniversary of the National Federation of the Blind moving its headquarters to Baltimore, the Orioles created uniforms with Braille lettering. According to the Washington Post, the Orioles wore the uniforms in a game against the Blue Jays, and Braille…
Read MorePromotional Jackets and Outerwear: Trending Styles, Selling Tips and What to Do About Warm Weather
Jackets and outerwear have gotten a major upgrade since the days of the Thunderbirds and the Pink Ladies. While the looks are still sought out as statement pieces, they also feature technical specifications that make them must-have additions to any ensemble. With the right knowledge, promotional jackets and outerwear can help you (and your clients) achieve year-round success…
Read MoreA Promotional Apparel Decoration Lesson From Revolve’s Sweatshirt Fiasco
To all our promotional apparel distributors and suppliers, we have an important lesson for you this week, care of a recently released sweatshirt from apparel retailer Revolve. It just might be the difference between executing an inspiring promotional campaign and unleashing a viral hate storm…
Read MoreChina Retaliates With Tariffs, Could Cause U.S. to Implement More
After the U.S. proposed additional (and threatened to ratchet up) tariffs against Chinese goods, China responded today by imposing new trade tariffs on $60 billion of…
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