Sock Club, the sock designer and manufacturer based in Austin, Texas, is partnering up with Delivering Good, a New York City-based nonprofit specializing in distributing new product donations from hundreds of companies in the fashion, home and children’s industries. This partnership is designed to be an ongoing relationship between the two companies. Sock Club has…
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Could a typo unite rather than divide us? Americans tend to take their NFL team allegiances very seriously, so when we learned the repercussions of a Costco NFL branding mishap, we were shocked.
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This past year, Netflix has been churning out the content like no other. Now it looks like the company wants to support its entertainment division with a boost in merchandise sales…
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It never ceases to amaze me that airplanes can fly. These big, heavy metal bodies loaded down with lots of people and baggage are able to take off and fly through the sky. Airplanes are able to fly because they are propelled to move forward, and their fast, forward motion, combined with air coming off…
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Brand awareness will never stop being a big deal, with companies going to great lengths to craft eye-catching and impression-retaining logos. Hello Velocity, a marketing agency based in New York City, has acknowledged that phenomenon of brands holding our attention spans, creating a typeface consisting solely of corporate logos, with many of the businesses that we have highlighted on our website receiving placement in the attractive font…
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BrandVia Alliance was a big riser on our 2018 Top 50 Distributors list, jumping eight spots from No. 31 in 2017 to No. 23 this year. Sam Brown and Eric Nelsen joined the podcast to talk about that growth, plus a look at company culture, customer experience and (a recurring theme) getting sh*t done. Plus, Brendan and Sean discuss the fake Warren Buffett Twitter account that captivated the internet…
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The San Diego Padres were forced to recall giveaway beach hats last weekend after the organization found grain beetles in some of the items’ packaging. According to the San Diego Union Tribune, fans at Petco Park received a voucher to get a replacement (and hopefully bug-free) beach hat mailed to their home. The team unfortunately already handed the items out before realizing the mistake, but ushers came around in the third inning with plastic bags to collect them…
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Geiger, Lewiston, Maine, has set an industry record with the largest number of people participating in a single yoga session. Looking to make an impact throughout the company and beyond, Geiger kicked off the 2019 business planning season with every employee participating in motivational workshops and nearly 100 employees participating in a single yoga session.…
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Heritage Sportswear, Hebron, Ohio, released its 2018 Fleece Collection – Mid-Year Arrivals, a digital flip book designed to allow decorators to add their logo to the cover and start selling. “We’re giving customers fresh, new fleece this Fall in an easy-to-share flipbook,” said Jim Dunne, vice president of sales for Heritage Sportswear. Heritage partnered with…
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Here at Promo Marketing, certain topics seem destined to remain forever on our radar as sources of writing inspiration. Browse our website and you’ll see that the business dealings of Elon Musk resonate among us, with the eccentric billionaire again hitting our news cycle. No, not over his most recent controversy (Google it), but over…
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