How to Turn a Sale Into Repeat Business

When you can turn a one-time promotion into repeat business every year, that’s a huge get in the promo industry. Martin Pahnke, owner/lead advisor for SWFL Marketing Group, Fort Myers, Fla., is especially fond of one annual promotion that his business does. He gave us the rundown here. Promo Marketing: Could you tell us about…

Read More

HALO Branded Solutions Acquires Sunrise Identity

HALO Branded Solutions, Sterling, Ill., announced the acquisition of Sunrise Identity, a brand merchandise company based in Bellevue, Wash. “Sunrise is a rapidly growing distributor serving a blue-chip roster of global brands,” said Marc Simon, CEO of HALO. “[Sunrise Identity CEO] Mitch Mounger and his team have built an exceptional business, and we appreciate their…

Read More

PPPC Announces Management Restructure, New President and CEO

The board of directors of Promotional Products Professionals of Canada (PPPC), Dorval, Quebec, today unveiled plans for a strategic management restructuring to help the association better serve and promote the promotional products industry in Canada. Effective Nov. 1, 2018, PPPC will close its office and outsource the full management of the association to association management…

Read More

Hawaiian Shirts Are Back In Fashion (and In Promo)

From the fashion world to the promotional products industry, Hawaiian shirts have added more than a dash of color (not to mention hopes for relaxation) to wearers’ lives and a solid source of economic revelry for the brains behind their creation and distribution…

Read More

Inc. 5000 Roundup: PopSockets Grows 71,000%, Several Promo Companies Make List

Inc. recently released the latest installment of its Inc. 5000, the always highly anticipated list of America’s fastest-growing companies. SwanLeap, a company that provides software for the logistics industry, topped the list with an eye-popping 75,661 percent three-year growth, but that’s not why we’re here. We’re here to talk about the promo connections…

Read More

Mahre: Why I’m Running for PPAI Board

The election period for the Promotional Products Association International (PPAI) board of directors is open now through Sept. 17. Bill Mahre, president of ADG Promotional Products, is up for a spot on the board. Here, he shares why he’s running. Why am I running for the PPAI Board? I’m…

Read More